Top Story


Home >> Media - TV >> Article

MIB directs BARC India to stop ratings of TV channels using landing page

Font Size   16
MIB directs BARC India to stop ratings of TV channels using landing page

The Ministry of Information & Broadcasting (MIB) has directed BARC India to stop generating the ratings of television channels that use landing slots to gain high viewership through high sampling and reach for their channels.


The MIB, in a letter to BARC, has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom Regulatory Authority of India (TRAI). The MIB has directed BARC to stop generating the ratings of channels that do not adhere to TRAI regulations.


BARC India had previously maintained that it could not detect the violating channels because it uses watermarking technology to register viewership irrespective of the number of feeds being used by the broadcaster. However, things may change now with the MIB directing the body to act against the channels.

Tags BARC India TRAI Ministry of Information & Broadcasting TV channels

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised