Top Story

Home >> Media-TV >> Article

Hindi news channels set to earn robust money from the polls

16-May-2014
Font Size   16
Hindi news channels set to earn robust money from the polls

News channels are having a field day with the ongoing Lok Sabha Elections 2014. Aaj Tak, ABP News, Zee News, India TV, IBN7, NDTV India, India News, News 24, News Nation, and Aaj Tak Tez are the prominent Hindi news channels that have been vying for audience attention and advertising money these elections.

As per industry estimates, all the major Hindi news channels are earning revenues between Rs 15 crore and Rs 25 crore this year. Among these, the channels that have high brand recall and have existed in the Hindi news space for quite some time, should be close to the upper limit, while the new channels with a low brand recall should be close to the lower limit. The advertising space offered by the Hindi news channels, visible across the screen, was far more than the English news channels. Ticker ads were commonly seen among most of the Hindi news channels.

The average rate for the last 15 days and the concluding exit polls on almost all the news channels has been between Rs 1.25 lakh and Rs 2.5 lakh, while the spot buy ad rate on May 16 ranges between Rs 5 lakh and Rs 10 lakh. Industry experts believe that news channels in the last 15 days have earned more than what they earn in two months on a regular basis.

To accommodate as much volume as possible, some channels have sold their ticker ads at close to Rs 15,000. However, most of the channels on counting day are planning to go ahead with less ads with higher value. Therefore, the price of ticker ads on counting day is expected to skyrocket as well.

Personal care, inverters, innerwear, lingerie, paints, manufacturing, real estate, pan-masala, education, FMCG and consumer goods, food, beverage, and other brands aligning with the above categories are heavily seen on all the Hindi news channels, including ABP News, Aaj Tak, India TV, News 24, IBN7, NDTV, Zee News and India News.

In all the top 15 news channels are expected to make Rs 140 crore to Rs 160 crore among them this year through elections only.

Hero Motors is also seen on Hindi News channels apart from being present substantially across all the English news channels.

Here too like English channels many deals have been made in a customised fashion and therefore deliverables depend on package deals . For most of the network channels which have both English and Hindi channels, package deals have been made in an “umbrella style”.

Ratings too will be an important parameter and since the viewers flip channel at a faster rate during elections it is expected that fewer ads will be shown on May 16.

 

Tags Lok Sabha elections Hindi news channels Aaj Tak ABP News Zee News IBN7 NDTV India India News News 24 News Nation Aaj Tak Tez

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity

EVP and Head Digital Business, SPN India says the surge in smart phone sales is driving the growth of over-the-top (OTT) industry like never before