With rise of localised content creation, kids genre to grow by 12-14% in 2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consu...

Spotlight: Newsprint Price Sees 40% Hike, Industry Worried

Newsprint, a low-cost non-archival paper, is most commonly used to print newspapers, publications and advertising material. There has been an almost 4...

Where's the chink in India's creative armour?

From budgets, lack of mid-level talent, low quality execution, to entry barriers at award shows, the hurdles are many but the industry is upbeat about...

Need of the Hour: Diversify Your Digital Strategy

The Facebook and Google duopoly that claims around 70 per cent of the global ad spends.

Digital trendspotting for 2018

Digital advertising currently contributes around 15 per cent to the total advertising Industry in India and this is expected to reach 24 per cent of t...

SPOTLIGHT: 2018 TV trends predict 15 per cent growth

Experts positive about FMCG, automobile, telecom, smartphone brands and govt sectors spending big money on TV advertising

It's digital all the way: AI, OTT, Robotics....

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digita...

The worse is behind the broadcasting space as it bounces back

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space w...

Adex takes a beating; industry hopes for revival in 2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

The battle that print industry fought in 2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

From competition to collaboration - The changing dynamics of offline and online retail

The Indian retail industry is witnessing a disruptive shift ushered by the rising popularity of online retail. Given the changing dynamics, offline pl...

Happy 10th Birthday Viacom18: The rise and way ahead...

Clocking a 40X growth in the topline over the last 10 years with five diverse business lines, Viacom18 has turned out to be one of the fastest growing...

Are marketers ready to embrace the full-service model?

Even though agencies are back to offering a multitude of services under one umbrella, marketers are sticking to buying services from specialists

It was a happy Diwali, ad spends report 15-20% increase over last year : Experts

This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last ye...

Spotlight: We are in the third wave of digital disruption: Norm Johnston

Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a...

Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

Will IPL 2018 ensure steep hike in team revenues?

The surge in IPL’s overall revenue is expected to impact individual team revenues too, which can go as high as 30%, according to experts

Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Spotlight: How well can Branded Content solve strategic business problems?

Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded conte...

And the IPL media rights go to…

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and t...

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