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e4mrecap: The week that was

23-September-2017
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e4mrecap: The week that was



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The week gone by saw the appointment of Rajat Sharma, Chairman & Editor-in-Chief (India TV) – Independent News Service Pvt. Ltd, as President of The News Broadcasters Association. Since the festive season is already here, we put the spotlight on how Onam spelled cheer in the south with robust ad spends and how this could well be a precursor to Diwali and Navratri bringing festive cheer across media houses in India. At the national level, ad spends are expected to increase by 15–20%. Starcom won the media business of Godrej & Boyce and will handle their appliances, furniture and securities portfolio. The mandate covers all media other than digital. On August 30, a directive by the Union Ministry of Information and Broadcasting (I&B) entrusted the Press Information Bureau (PIB) with the task of verifying the circulation of newspapers for which its regional and branch offices will be also given an additional Rs 50 lakh and Rs 70 lakh. This is the first time that PIB has been tasked with verifying circulation of newspapers. Before this, the task was undertaken by the Registrar of Newspapers of India (RNI).Spice Jet’s Ajay Singh has bought a majority stake in NDTV. According to our source, Singh will have controlling stake in NDTV of around 40 per cent and the promoters Prannoy Roy and Radhika Roy will hold around 20 per cent in the company.



Rajat Sharma elected as the President of News Broadcasters Association



http://www.exchange4media.com/tv/rajat-sharma-elected-as-the-president-of-news-broadcasters-association_70597.html



 



Healthy Onam ad spends spell hope for Navratri and Diwali



http://www.exchange4media.com/spotlight/healthy-onam-ad-spends-spell-hope-for-navratri-and-diwali_70566.html



 



Starcom wins media mandate for Godrej & Boyce



advertising/starcom-wins-media-mandate-for-godrej--boyce_70587.html">http://www.exchange4media.com/advertising/starcom-wins-media-mandate-for-godrej--boyce_70587.html



 



I&B ministry 'immediately' directs PIB to verify circulation of newspapers



http://www.exchange4media.com/print/-ib-ministry-immediately-directs-pib-to-verify-circulation-of-newspapers_70609.html



 



Spice Jet's Ajay Singh set to buy majority stake in NDTV



http://www.exchange4media.com/TV/Spice-Jet%E2%80%99s-Ajay-Singh-set-to-buy-majority-stake-in-NDTV_70651.html

Tags Ajay Singh Rajat Sharma Starcom

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular