Home >> Media-Radio >> Article

My favourite RJ: Malishka

08-February-2013
Font Size   16
My favourite RJ: Malishka

Morning shows hold high importance as they shoulder the responsibility of keeping people tuned in throughout the day. A morning show needs to have good music, good content and most importantly, a good RJ. RJ Malishka has been carrying this responsibility really well for a very long time.

Sudhir Nair, Senior VP and Head, Grey Digital shared that he likes Malishka because she helps him gear up for a long day ahead.

exchange4media chats with Nair to know more about his favourite RJ and his views on objectivity of content on radio. Excerpts:

Who is your favourite RJ? 
My favourite RJ is Malishka from Red FM.

What do you like about Malishka?
Malishka is funny, witty and mischievous in the way she deals with the person she calls/interviews. She is the best to listen to while driving to office in the morning. It freshens you up and you tend to forget the pressure you are under.

When do you tune in to radio the most?
I tune in on the way to office and back. I sometimes also tune in on my way to meetings.

With increasing commercial pressure, do you think RJs are able to keep their content objective?
I am not so convinced about maintaining the content objective. Commercial pressure is inevitable. Broadcasters are not running the channel on charity or for charity. Being a part of the advertising world, I know what it entails. However, it will be good to have some method in the madness. The break shouldn’t be made so annoyingly long that one keeps shifting stations. At times I have been so disappointed that I have shifted to listening to music from my MP3 player or my collection of CDs (yes I still have one). Loyalists tune-in to listen to their favourite RJs and the music they play. Sometimes even the music is incidental.

From the advertising and media industry, which personality do you think could make a marvelous RJ?
I would like to suggest a lesser known personality. My team member Keegan Pereira would make a very good RJ. He is a musician himself, has a wicked sense of humour and is a mad guy. I am sure people wouldn’t mind some bit of it.

Tags RJ Malishka Grey Digital Sudhir Nair

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Guest Column: Co-founder & Strategy Director at Reptile FX dissects the endless possibilities of how an explainer video can meet various communication objectives

‘Do What Moves You’ campaign aims to shine a spotlight on the brand’s belief in the power of self-expression

Mathrubhumi Media School will offer PG diploma courses in print & broadcast journalism