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The Hindu’s Education Plus strengthens brand image with first International Education Fair

02-July-2008
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The Hindu’s Education Plus strengthens brand image with first International Education Fair

In a bid to create a greater brand connect with its TG, Education Plus, the education supplement of The Hindu held its first ever International Education Fair in Chennai on July 13-14. The two-day event saw a turnout of 2,470 students registering on entry and total footfalls of over 4,500. Universities and institutions from the UK, the US, Australia, Singapore, Dubai, the Philippines and New Zealand had taken part at the Fair.

Visa counseling sessions were set up by the US and UK embassies at the Fair, along with education counseling sessions by the British Council, USEFI and Singapore Education Board.

According to Immanuel Raj Kumar, DGM-International Advertising, The Hindu Group, “The most important thing about the event was that it was the first education fair in Chennai, which had only international participants. The feedback from the participants as well as the turnout figures reveal that The Hindu is the market leader in terms of reach and quality, and that Education Plus is the best in its genre.”

Kumar further said that Fair would be held in five cities in 2009. “Hyderabad, Coimbatore and Kochi, along with Chennai, are the cities that have already been finalised for the event,” he added.

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