Deccan Chronicle, the Hyderabad-based English daily, which is slated for launch in Chennai anytime now, has offered annual subscriptions at Rs 99 for ICICI bank's card holders in the city.
A help-line number has been announced through outdoor advertising for consumers to avail of the subscription offer. Through the offer, the bank's credit and debit cardholders can place an order for the subscription telephonically by giving their card numbers. They were informed on placing the order that copies of the daily would start reaching them in 21 days. The offer is said to be open till March 31.
The daily's introductory offer has raised questions about its ABC certification for this year for its Chennai edition. Deccan Chronicle had announced earlier that it would price the paper at Rs.1/-. At Rs 99 annually, the subscription cost delivers the paper at less than a third of its normal price.
N Murali, Joint Managing Director of The Hindu, said, "There is no way the ABC will accept such a huge discount. In addition to the discount offered, there are newspaper agents and hawkers to be paid as well."
The launch date of the Deccan Chronicle hasn't been announced as yet. While the newspaper was unavailable for comment, a senior source within the publication's Chennai office said, "We are not fixed on the launch dates as yet, and are currently tying up the back-end. We will freeze on the dates shortly and make an announcement."
Deccan Chronicle's top management is said to be arriving in Chennai shortly, and a decision on the launch dates is expected during the visit. The date of launch may be announced by March 21, according to sources.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever
The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.
Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts