Home >> Media–Print >> Article

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

18-September-2017
Font Size   16
Akila Urankar to streamline INS, improve relationship with ad agencies, govt


Akila Urankar, President, Business Standard Ltd., has been elected President of The Indian Newspaper Society (INS) for the year 2017-18 at its 78th Annual General Meeting held in Bengaluru on 15th September. She succeeds Somesh Sharma of Rashtradoot Saptahik. She now plans to refer to what is happening in the society to see how she could go about with her President-ship.


“Print is a very strong industry and has got such strong publisher members in it. We have to see how we can work with our various stakeholders and make it a little more intrusive. And how we can work with our various advertisers, advertising agencies and even the government for that matter and see if there’s anything which needs to be streamlined, any relationship that we can improve on,” said Urankar when asked about her plans on becoming the president of INS. 


Urankar’s professional journey started off in a non-media space when she used to work at the Diners Club. Later, she joined Business Standard where she served various significant roles. When asked about this transition, she said, “I came into Business Standard when they were about to start their Bombay (now Mumbai) edition. We had only two editions – Delhi and Kolkata. It was a new team as a lot of us joined at that time to basically look after the Bombay edition. Then there was a change of owners and re-structuring. It was a 22-year journey into various divisions and I came from the outside.”  


With technology pervading into almost every field and sector, the print industry is also on the cusp of change. When asked about the current scenario of the print industry in India, she said, “I don’t think the English press is growing in India. But print as a whole continues to grow, according to ABC. This is because the publishers are going into newer markets. Print will get impacted because of the growth of digital. In a lot of smaller towns, digital connectivity is still in its initial stages and more and more people there are literate and can read. Print is still the most credible medium. People had written off radio. They had even written off television. But they still exist. They might shrink a little but they will co-exist.”


The other office bearers of this Executive Committee are L. Adimoolam (Health & The Antiseptic), Ashish Bagga (India Today), S. Balasubramaniam Adityan (Daily Thanthi), Girish Agarwal (Dainik Bhaskar, Bhopal), Samahit Bal (Pragativadi), V. K. Chopra (Dainik Asam), Vijay Kumar Chopra (Punjabi Kesari, Jalandhar), Vijay Jawaharlal Darda (Lokmat), Jagjit Singh Dardi (Charhdikala Daily), Viveck Goenka (The Indian Express, Mumbai), Mahendra Mohan Gupta (Dainik Jagran), Pradeep Gupta (Dataquest), Sanjay Gupta (Dainik Jagran, Varanasi), Mohit Jain (Economic Times), Sarvinder Kaur (Ajit), C. H. Kiron (Vipula & Annadata), Dr. R. Lakshmipathy (Dinamalar), Rajul Maheshwari (Amar Ujala), Vilas A. Marathe (Dainik Hindusthan, Amravati), Naresh Mohan (Sunday Statesman), Anant Nath (Grihshobhika, Marathi), Pratap G. Pawar (Sakal), D. D. Purkayastha (Ananda Bazar Patrika), R.M. R. Ramesh (Dinakaran), K. Raja Prasad Reddy (Sakshi, Vishakhapatnam), Atideb Sarkar (Sananda), Rakesh Sharma (Aaj Samaj), M. V. Sreyamskumar (Mathrubhumi Arogya Masika), Kiran D. Thakur (Tarun Bharat, Belgaum), Biju Varghese (Mangalam Weekly), Rajiv Verma (Hindustan Times, New Delhi), Vinay Verma (The Tribune), Jacob Mathew (Vanitha), Bahubali S. Shah (Gujarat Samachar), Hormusji N Cama ( Bombay Samachar Weekly), Kundan R. Vyas (Vyapar, Mumbai), K. N. Tilak Kumar (Deccan Herald & Prajavani), Ravindra Kumar (The Statesman), Kiran B. Vadodaria (Sambhaav Metro), P. V. Chandran (Grehalaksmi) and Somesh Sharma (Rashtradoot Saptahik).

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.