Top Story

e4m_logo.png

Home >> People Movement >> Article

Rediffusion ropes in Vishal Anam to head BAV Insights

17-April-2013
Font Size   16
Rediffusion ropes in Vishal Anam to head BAV Insights

In continuation with investing in strategic planning by augmenting its team of experts, Rediffusion Y&R has appointed Vishal Anam to head its Brand Asset Valuator (BAV) division. Anam comes with over 10 years of consulting and quantitative research experience. He joins a team of in-house experts who have worked at major consulting companies in the past such as Ernst & Young.

Prior to joining Rediffusion, Anam worked at Nielsen, where he helped various global FMCG clients design and evaluate strategies that deliver marketing success.

Commenting on the appointment, Gautam Talwar, Chief Strategy Officer at Rediffusion said, “We believe in making the insights gleaned from the BAV integral to our approach to brand strategy for all our clients. We are considerably expanding the scope of the study in India for 2013 and hence, investing even more in the BAV this year. Keeping this in mind, we welcome on board Vishal Anam to help us take BAV to the next level in India.”

Anam added here, “The BAV is an amazing brand diagnostic tool. It takes the discussion forward from tracking the health of the brand to a level of knowing the space the brand should operate in. The tool is the first-of-its-kind in the Indian market, which can partner brands across categories and give shape to all future brand strategies. I am delighted by this opportunity to lead the BAV Insights division.”

Rediffusion plans to unveil BAV 2013 this year, which will incorporate new data points, more brands, more categories, and a much larger sample size. 

Tags Rediffusion Y&R Vishal Anam Brand Asset Valuator Nielsen

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds