JCDecaux bags exclusive rights for luxury mall The Collection, UB City
OOH company JCDecaux has now entered the mall-advertising segment in India with exclusive rights for advertising at The Collection, UB City in Bengaluru, one of the top three luxury malls in India. After holding the exclusive advertising rights for Bengaluru Airport, Chennai Metro Trains and AEL Delhi along with owning over 3000 Citylights in Delhi and 300 in Mumbai, The Collection, UB City is yet another grand addition to the companyâs portfolio in India. JCDecaux also possesses exclusive advertising rights for 2073 malls in 29 countries in America, Europe, Middle East & Asia.
The Collection, UB City is a luxury skyline-shopping destination located in the heart of Bengaluru city. With a footfall of 1.5lacs monthly, it has become the top destination for all things luxury including watches, apparel, jewellery, shoes, bags, suits, cosmetics and home decor. It is home to the worldâs finest brands such as Rolex, Louis Vuitton, Burberry, Jimmy Choo and Emporio Armani, among others.
The Collection, UB City houses the right mix of highly sophisticated digital and static media by JCDecaux. The media emphasizes on the âLess-is-Moreâ concept to ensure the best visibility to the advertisers, and brand recall amongst shoppers. The uncluttered environment offers greater engagement opportunities for the brands and quality communication aids in brand building.
The state-of-art installations by JCDecaux are inspired by luxury, and cater to the HNI segment. Samsung, Jaguar, Amazon Prime, Huawei, Epson, Dell, Fogg Gold and Nolte are amongst the premier brands to flag off advertising at The Collection, UB City. The brands leverage a higher dwell time on the high-quality media and hence the communication is more impactful.
Commenting on this association, Uzma Irfan - Director, Prestige Group, said, "It gives me great pleasure to be associated with JCDecaux - global industry leaders in outdoor advertising. Their sophisticated content and widespread reach makes them a perfect fit for the cosmopolitan population in Bengaluru. I warmly welcome JCDecaux to The Collection, UB City and look forward to a long and positive association with them."
âWe are very excited to be holding the exclusive advertising rights for The Collection, UB City. For a highly cosmopolitan and developing city like Bengaluru, targeted and clutter free communication is a must. The JCDecaux Media located at strategic locations not only enhances the outlook of the mall, but also will be an ideal advertising medium catering to the luxury segment in Bengaluru. We look forward to a fruitful association with UB City,â says Olivier Heroguelle, MD, JCDecaux India.
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