NEONS 2018: Digital is an opportunity and also a challenge: CEO, Kinetic UK

The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when i...

NEONS 2018: Competitive business sans regulatory framework leads to commoditisation: CEO, IOAA

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH confere...

Flashed Yesterday: NEONS Awards 2018: Kinetic India tops the chart with 7 Gold and 3 Silver

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

Picture Gallery: NEONS Awards and OOH Conference 2018

Snapshots taken of the NEONS Awards and OOH Conference 2018, held on the 21st March in Delhi.

Jury votes for winners for the upcoming e4m NEON OOH, 2018

The jury meet and deliberation over the deserving winners for the 8th edition of e4m NEON OOH Awards 2018 was held on March 13 at Le Meridien, Gurugra...

Guest Column: End of Facebook and Google duopoly even before it began? asks Rahul Vengalil

If 2017 was the year when we were introduced to Google-Facebook duopoly in digital advertising, 2018 would be the year when we will hear the last of i...

What does the ad industry and OOH think about Budget 2018?

Exchange4media asked a few players, both media owners and OOH agency heads, about their perspective on this year’s annual fiscal statement and found t...

Dineout targets masses with Great Indian Restaurant Festival OOH campaign

The brand adopted a strategic approach for implementing this campaign, conceptualised by Times OOH

A revolution in OOH space is inevitable: Sunil Vasudeva, Pioneer Publicity

In conversation with exchange4media, Sunil Vasudeva, Director, Pioneer Publicity, shares his thought on the current status of the OOH Industry, accoun...

Creative Sprout engages patients with DOOH across 70 hospitals

Hospitals are deploying digital signage systems in lobbies to communicate with audiences in various parts of a hospital.

Successful brands allocate 13% of media budgets to OOH: WARC Global Ad Trends

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately...

V-Guard Industries Unveils New Brand Identity, aggressively uses OOH

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the...

Advertisers in India are just warming up to digital media: Noomi Mehta, Selvel One

Noomi Mehta, Chairman & Managing Director of Selvel One, talks about the undulating path of the OOH industry, how digital is the future and that new t...

P&B Media Consultant acquires Arved Transcube Mall rights in Ahmedabad

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

Vantage Advertising selects Edge1 OOH Platform

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business

Audi India gives wings to A5Brat Pack

Jet Airways’ Boeing 737 now wears colours of the Audi A5 product line up as part of brand activation

Google Maps OOH campaigns are generating more than just '5 minutes' fame

In association with Kinetic India, the brand captured the market across the country with strategic planning and wider campaign

EG Communications wraps Delhi Metro trains with Khelo India initiative

‘Khelo India School Games' and ‘Kheloge Kudoge Toh Banoge Lajawab’ programme was wrapped around the entire Yellow line Delhi Metro in an initiative by...

BarTalk India takes User Generated Content on digital canvas for millennials this Valentine’s Day

BarTalk India's first UGC driven social display network opens to public this Valentine’s Day

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