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Reporter’s Diary: A new learning everyday

18-August-2012
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Reporter’s Diary: A new learning everyday

Watching the news channels as a kid, I was quite impressed by the news anchors and it was my dream to become an anchor one day. I moved closer towards this dream with my post graduation in journalism. But then I hit a roadblock – try as I may, I was finding it tough to get a breakthrough. It was then that I appeared for a written test for a media company I hadn’t heard of before, at my friends’ insistence. And I was selected. The company was exchange4media, and little did I know then what a rollercoaster ride it would turn out to be.

May 21, 2012 was the day when I stepped into my reporter’s shoes at exchange4media and I have already travelled to areas in advertising, marketing and media that not many get to travel. And yet there is so much to learn, to see, to discover, to report on… I have just about touched the tip of our domain iceberg.

Every organisation thrives on a great team, and I couldn’t have asked for better seniors and colleagues to work with. My boss is one of my closest friends and a guide who has shared with me so much information about this industry and walked me through the company’s expectations. My Chairman is a bundle of energy, and with every interaction with him I get some fresh perspective about this industry. From him I have learnt how important it is to build and nurture contacts.

In roughly the three months that I have been here, I’ve got the chance to cover three major events – Pitch CMO Summit, AIM Magazine Congress and EEMAGINE 2012, the annual conference of EEMA.

The Pitch CMO Summit session covered wide ranging topics, where I learnt how marketers are considering digital as the way forward; the winning mantras of marketers; how new age consumers are not shying from spending; creating a successful brand, and so on.

Covering the AIM Magazine Congress gave a great boost to my confidence as a reporter since I was entrusted with the responsibility to cover to entire event singlehandedly. The interactions with the various speakers and other industry leaders at each of these events have enriched my view of the advertising, marketing and media industry.

As per my mentor’s advice, I will always keep asking “what’s new” and “so what”…

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EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

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