Uber Technologies Inc has raised up to $100 million from Tata Opportunities Fund, the Indian conglomerate, as the American international transportation network company prepares to expand in India. Globally, Tata Opportunities will invest between $75 million to $100 million in Uber, say media reports.
Late last month, Uber announced plans to invest 1 billion U.S dollar into India where it competes with local rivals like Ola, a ride-booking service that recently raised $400 million. Notably, The Company has faced a lot of flak in India as a result of the disciplinary issues but it regards India as one of its most-important markets.
The partnership with Tata follows a similar deal with Baidu, a Chinese search engine, which invested millions of dollars into Uber last year. Uber is planning a big leap in the Chinese market as well.
Uber operates in more than 330 cities in 60 countries and has it’s headquarter at San Francisco.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media