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Mindshare leads the pack at inaugural Indian Content Marketing Awards

01-September-2016
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Mindshare leads the pack at inaugural Indian Content Marketing Awards

The exchange4media Group held its inaugural Indian Content Marketing Awards (ICMA) today at Hard Rock Cafe, Mumbai.

In all, 35 metals were given away along with the Jury Choice Award which went to DB Corp Ltd., the Young Gun of Content, which went to OgilvyOne Worldwide’s Unnati Shah and the Platinum Award, which was awarded to Mindshare India.

In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. Indian Content Marketing Awards aim to promote and recognise the talent, expertise and hard work that go into cracking breakthrough ideas and concepts to create exceptional brand stories.

Mindshare ended up with the most metals, including, apart from the Platinum Award, 2 Gold metals, 8 Silver metals and 2 Bronze metals. This was followed by Spykar Lifestyles, Carat India and ZenithOptimedia with 3 metals each. Spykar won 2 Gold metals and 1 Silver metal, while ZenithOptimedia won 1 Silver and 2 Bronze and Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metal. Reliance General Insurance also won 2 Gold metals.

Mindshare won Gold for ‘Chamki-Help A Child Reach 5’ for HUL and ‘Changing the Canvas- from 30 sec to 68640 sec’ for Kellogg India. Spykar Lifestyles won 2 Gold metals for its ‘Blue Film Festival’ campaign. Reliance General Insurance also won 2 Gold metals for its ‘Dark Travel Tales’ campaign. Carat India won a Gold for its ‘TGIF- Thank GOD its Fryday!’ for Philips India and another one for ‘Philips Hawa Aan De’. The other Golds were given to DB Corp for Dainik Bhaskar’s ‘No Negative Monday, PHD Media for HUL’s ‘Rin Career Ready Academy’ and Godrej Industries for  ‘There's Something About Content’ for Godrej Masterbrand.

The entire list of winners can be seen below:
 

Category Entry Name Entrant Company Name Client Company Name MEDAL
Digital Branded Content Happy New Year - Being topical to connect with Tier II and Tier III Interactive Avenues Pvt. Ltd. Coca Cola India BRONZE
Digital Branded Content Content that gets contagious Mindshare India Kellogg India Pvt Ltd. SILVER
Digital Branded Content Lakme presents Bang Baaja Baaraat Mindshare India Hindustan Unilever Ltd. SILVER
Digital Branded Content Blue Film Festival Spykar Lifestyles Spykar Lifestyles Pvt. Ltd. GOLD
Best Branded Content on TV Horlicks - Add a little "Awesome" Mindshare India GlaxoSmithKline Consumer Healthcare Ltd. BRONZE
Best Branded Content on TV Changing the Canvas- from 30 sec to 68640 sec Mindshare India Kellogg India Pvt Ltd. SILVER
Best Branded Content on TV TGIF- Thank GOD its Fryday! Carat India Philips India Ltd. GOLD
Best Integrated Content MTV The JunkYard Project Viacom18 Media Pvt. Ltd. - MTV Viacom18 Media Pvt. Ltd. - MTV BRONZE
Best Integrated Content Himalaya Personal Care - Muskaan WATConsult The Himalaya Drug Company SILVER
Best Integrated Content Chamki-Help A Child Reach 5 Mindshare India Hindustan Unilever Ltd. GOLD
Best Marketed Branded Content on Digital Happy New Year - Being topical to connect with Tier II and Tier III Interactive Avenues Pvt. Ltd. Coca Cola India BRONZE
Best Marketed Branded Content on Digital Kurkure - Why So Sweet Mindshare India Pepsico India Holding Pvt Ltd. SILVER
Best Marketed Branded Content on Digital Blue Film Festival Spykar Lifestyles  Spykar Lifestyles Pvt. Ltd. GOLD
Branded Content Turned Property A Newspaper Initiates the Quest for Meaning Dainik Jagran Dainik Jagran BRONZE
Branded Content Turned Property Nescafe Labs ZenithOptimedia India Nestle India SILVER
Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) We miss you too Maggi ZenithOptimedia India Nestle India BRONZE
Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) Blue Film Festival Spykar Lifestyles  Spykar Lifestyles Pvt. Ltd. SILVER
Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) 6 Pack Band Mindshare India Hindustan Unilever Ltd. SILVER
Best Branded Content on Social Media (twitter/facebook/ linkedin/ instagram/pinterest) Dark Travel Tale Reliance General Insurance Ltd. Reliance General Insurance Ltd. GOLD
Best Print Content Chocos ka host Coco, ban gaya sabka dost Mindshare India Kellogg India Pvt Ltd. BRONZE
Best Print Content Creating a Newspaper for the Future, by the Future Dainik Jagran Dainik Jagran SILVER
Best Print Content No Negative Monday Dainik Bhaskar DB Corp. Ltd. GOLD
Best Radio/Audio Led Branded Content OLX-Keemat Bhi Kuch Keemti Bhi ZenithOptimedia India OLX BRONZE
Best Radio/Audio Led Branded Content Horlicks - Fight Against Hidden Hunger - Nutrition Revolution Mindshare India GlaxoSmithKline Consumer Healthcare Ltd. SILVER
Best Radio/Audio Led Branded Content Philips Hawa Aan De Carat India Philips India Ltd. GOLD
Best Crowd Sourced Branded Content The Longest UGC Driven Fan Made Video Tonic Media  AXN India BRONZE
Best Crowd Sourced Branded Content Crash The Pepsi IPL Mindshare India Pepsico India Holding Pvt Ltd SILVER
Best Crowd Sourced Branded Content Dark Travel Tale Reliance General Insurance Ltd. Reliance General Insurance Ltd. GOLD
Best Use of Mobile Medium for Content Marketing Emote It With Silk Carat Isobar Mondelez International BRONZE
Best Use of Mobile Medium for Content Marketing Before Iftar Time, It's Lifebuoy Time Mindshare India Hindustan Unilever Ltd. SILVER
Best Use of Mobile Medium for Content Marketing Rin Career Ready Academy PHD Media Hindustan Unilever Ltd. GOLD
Best Branded Content- Annual Strategy No Negative Monday Dainik Bhaskar DB Corp. Ltd. SILVER
Best Branded Content- Annual Strategy There's Something About Content Godrej Masterbrand Godrej Industries Ltd. GOLD
Best Character Led Branded Content Hike Messenger presents 'Chutki aur Shopkeepaa' Reliance Broadcast Network Ltd. Hike Messenger SILVER
Best Character Led Branded Content Changing the Canvas- from 30 sec to 68640 sec Mindshare India Kellogg India Pvt Ltd. GOLD
Jury Choice  Award Zidd Karo Duniya Badlo DB Corp.Ltd.    
Young Gun of Content Unnati Shah  OgilvyOne Worldwide    
Platinum Award Mindshare India      

Tags Mindshare India Carat India ZenithOptimedia India ICMA 2016 Content Marketing DB Corp Ltd OgilvyOne Worldwide Spykar Lifestyles Reliance General Insurance PHD Media Godrej Masterbrand Philips India Dainik Bhaskar Carat Isobar

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