Home >> Marketing >> Article

Adobe appoints Sunder Madakshira as Head of Marketing for India business

18-May-2017
Font Size   16
Adobe appoints Sunder Madakshira as Head of Marketing for India business

Adobe on Wednesday announced the appointment of Sunder Madakshira as the Head of Marketing for its India business. In this role, Madakshira will lead the local brand campaign and marketing efforts for Adobe India, which is a strategic growth market for the company globally. He will report to Marta DeBellis, Vice President of Marketing for Adobe Asia Pacific.

“Today, digital is changing the way customers interact, work and relate to brands around them. With its strong foundation on content and data, Adobe is uniquely positioned to help brands chart digital transformation strategies that deliver amazing experiences for their customers,” said DeBellis. “India continues to be one of our fastest growing markets in the region, and we see our marketing strategy here playing a key role in furthering our brand and growth plans. We are excited to have Sunder join Adobe to spearhead the marketing function in India, and are confident that his depth of experience will help us strengthen our brand’s leadership in this strategic market.”

Over the last two decades, Madakshira has had a strong track record working with some of the big brands in India including SAP, Wipro, Hindustan Unilever and VISA, where he contributed in roles across marketing including branding, product marketing, demand generation, public relations, corporate social responsibility, government relations and talent branding. In his most recent assignment, he was heading the marketing division at EdgeVerve Systems, the product subsidiary of Infosys.

Madakshira is an active participant in various industry forums in India including ASSOCHAM, NASSCOM and CII, and an avid blogger. He holds a Post Graduate Diploma in Management from T. A. Pai Management Institute, Manipal, and completed his Graduation in Engineering from Bangalore University.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

A total of 183 advertisements were picked up by ASCI’s Suo Moto surveillance

Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media

The movie has been trashed by critics and movie-goers alike. We find out how this dents the brands associated with the movie.