Top Story

Home >> Industry-Briefing >> Article

Zee Cinema starts Malamaal Diwali

02-November-2010
Font Size   16
Zee Cinema starts Malamaal Diwali

It’s a Diwali bonanza from 1st to 6th November, 2010 from 8 pm onwards on Zee Cinema with Malamaal Diwali. This celebration gives viewers an opportunity to win lots of money through a quiz contest based on playing cards. In its third consecutive year, the Malamaal Diwali contest would entail answering questions based on the movie being telecast. With the 'festival of lights' round the corner, Zee Cinema has lined up some special blockbuster movies that promise a treat of action, thriller, fantasy, magic and romance for the viewers.

In keeping with the Diwali tradition of playing cards, viewers who tune in to the primetime movies on Zee Cinema from 1 to 6 November from 8 pm onwards can play a unique card game wherein they answer one question per day to win cash prizes of Rs. 25, 000 along with a chance to win the Bumper prize of Rs 1,00,000, thus truly making it a Malamaal Diwali for one and all! The question will be seen on Astons and promos during the film.

Zee Cinema Business Head, Mohan Gopinath, said, “To predict and win cash prizes watching Zee Cinema during Malaamal Diwali is a great showcase of how we can engage our viewers as the previous two editions of this quiz contest were very well received by the audiences. All watching Zee Cinema will be in for a bonanza as they respond to the quiz inspired from the card games held during Diwali. Viewers can join in the excitement of watching a blockbuster film and win a daily cash prize of Rs 25,000 and a mega prize of Rs 100,000. This festive season, what better way to reward our viewers and add to their celebrations than Malaamal Diwali.”

As part of Malaamal Diwali, Zee Cinema will be airing movies like Mr India, Arya Ek Deewana, Nayak The Real hero, Gopi Kishan, Giraftaar and Muqaddar Ka Sikander etc.


 

Tags Zee Cinema

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity