Top Story


Home >> Industry Briefing >> Article

Radio Mirchi is official radio partner for Hero Hockey India League 2014

Font Size   16
Radio Mirchi is official radio partner for Hero Hockey India League 2014

Radio Mirchi has been roped in as the official radio partner for Hero Hockey India League 2014. The station will recreate the on-ground excitement of the tournament on-air exclusively for its listeners.

As one of the key partners to the ‘League’, the station will provide listeners with exclusive opportunities all through the tournament. Listeners can look forward to connecting with their favourite players, catch all the excitement, live analysis, interviews with the players on the pregame, postgame and intermission reports. The station will also give a chance to its listeners to win free passes for the tournament.

Announcing the partnership, Vivek Modi, Vice President and Cluster Head North, Radio Mirchi said, “Hero Hockey India League is the perfect platform to nurture budding talents, which in turn will help us enhance our overall standard of the sport. Radio Mirchi is a sunshine brand and hence, we associated with Hero Hockey India League.”

The inaugural Hero Hockey India League will be held from January 25, 2014 to February 23, 2014, involving six teams – Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos – and will be played across six venues – Delhi, Mumbai, Punjab, Ranchi, Uttar Pradesh and Kalinga.

Tags Radio Mirchi Hero Hockey India League 2014 Vivek Modi

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised