Top Story


Home >> Industry Briefing >> Article

DMTI launches post graduate program in digital marketing

Font Size   16
DMTI launches post graduate program in digital marketing

The Digital Marketing Training Institute has launched the country’s first one-year full time Post Graduate Program in Digital Media Marketing. The program is focused on preparing fresh graduates & marketing professionals to enter the fast growing digital industry. The program is a first of its kind – the only program that integrates digital marketing with traditional marketing. A six-month paid internship will be provided to all participants and there is also a guaranteed placement at the end of the year.

“The PGPDM breaks away from the traditional MBA & other similar offerings that are currently available. What is unique about the program is the cutting-edge curriculum that has been put together by industry veterans. It has been designed keeping in mind the requirements of the industry as well as student aspirations. With companies pre-registering for placements & internships, the program will be a roaring success. Iam really thankful to the industry, especially the DMTI Board of Advisors who have all put their might behind this program,” said Rashmi Putcha, CEO, DMTI.

The program is being perceived as a path-breaking initiative by DMTI. Several multi-national advertising agencies and brands have already expressed their desire to recruit the students passing out of the program. Many others have volunteered to mentor the students enrolling for the program. The six months long internship will give students a hands-on learning experience that beats any kind of classroom training. The institute has committed a minimum salary of Rs 5 lakh or more per annum to all participants of the program. “High time the digital marketing industry had a world-class academic program of its own. We are definitely looking at hiring interns & possibly recruiting students who pass out successfully from the program,” said Vikas Tandon, Managing Director, Indigo Consulting.
The advisory board that supports DMTI has industry veterans like Mahesh Murthy, Vivek Bhargava, Annurag Batra, Punitha Arumugam, Vikas Tandon, Virginia Sharma, Rammohan Sundaram, Professor Issac Jacob & Aditya Save. All training sessions at DMTI are conducted by senior professionals from the industry bringing a lot of experience into the classroom.
Details on the program can be found on

Tags DMTI Rashmi Putcha Mahesh Murthy Vivek Bhargava Annurag Batra Punitha Arumugam Vikas Tandon Virginia Sharma Rammohan Sundaram Issac Jacob Aditya Save

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry