Top Story

Home >> Industry-Briefing >> Article

Bigg Boss and brand refresh takes Vijay TV to new heights

10-July-2017
Font Size   16
Bigg Boss and brand refresh takes Vijay TV to new heights


Bigg Boss, hosted by Kamal Hassan, has helped Vijay achieve its highest ever viewership of 571 Gross Rating Points. The show is one of the biggest to ever have launched in Tamil Nadu, with 36 million viewers sampling it in the first week itself. With a 5.2 TVR (Sun-Fri) in Urban TN and an astounding 7.8 TVR in Chennai, the show has shattered all records.


Star Vijay has seen healthy growth in viewership over the past six months, owing to multiple shows striking a chord with consumers. In the non-fiction space, Kalakkapovathu Yaaru has become the most successful comedy franchise in Tamil Nadu, with a very large fan base and a consistent 6+ rating week on week. Super Singer and Kings of Comedy Junior have also proven very popular and in the fiction space, Saravanan Meenatchi and Raja Rani have become consistent 5+ TVR shows for the channel, with relatable and inspiring characters.


Star Vijay has also refreshed its logo and packaging this week. The new logo and packaging are inspired by the rooted, yet progressive ethos of Tamil families. This interpretation is reflected in the motto "Edhilum Pudhumai Tamizhan Perumai” that reverberates through the channel today.


Expressing his happiness over the success of Bigg Boss and Star Vijay’s rebranding, the Star South CEO Kevin Vaz remarked, “We are very excited about the success of our recent launches. It is gratifying to see our ideas resonate with consumers. And Bigg Boss is not the culmination of Vijay’s journey; it is just the beginning.”


Star Vijay may have scaled unprecedented heights, but has ambitions to go far beyond. No less than 10 new launches are slated for the next three months including Tamil Kadavul Murugan one of the biggest mythological shows Tamil Nadu has ever seen in terms of quality of storytelling, scale and impact. 

Tags Bigg Boss Vijay TV Kamal Hassan

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'