Top Story

e4m_logo.png

Home >> Digital >> Article

Times Internet and Investopedia collaborate to offer curated content

26-February-2016
Font Size   16
Times Internet and Investopedia collaborate to offer curated content

Times Internet has announced a strategic partnership with Investopedia.com, one of the web’s premier destinations for financial information. Through this partnership, Investopedia and Times Internet will collaborate to create and curate a blend of local and international content, knowledge events and seminars to grow the brand amongst the audience in India. These initiatives will reinforce Investopedia’s status as the world’s largest financial educational website in India leveraging Times Internet’s 150 million monthly unique users.

 As part of the collaboration, Times Internet will drive local commercialization of Investopedia across both desktop and mobile. Investopedia will continue to leverage the Indian edition for key global initiatives.

 Times Group’s ability to cross-promote the Investopedia brand across its media platforms will be a key growth driver for the brand.

 The alliance is a part of Times Global Partners, the largest initiative helping global digital businesses grow in India. TGP currently has strategic partnerships with Uber, Coursera, Huffington Post, Business Insider, Goal, Gizmodo, Lifehacker, Techradar, and Advertising Age amongst a growing portfolio of over 15 digital platform / publishing companies.

 Scott Miller, CRO, Investopedia said, “Investopedia has experienced exceptional growth over the last year and this partnership with Times Internet will help continue that progress on a global scale. By utilizing Times Internet’s impressive readership, Investopedia will be able to get our trusted financial content into more hands around the world.”

 Talking about the partnership, Puneet Singhvi, Business Head for Times Global Partners (TGP) said, “Our partnership with Investopedia is very exciting as it adds the key vertical of Business/Finance Education to the TGP portfolio. The finance vertical of TGP has grown strongly and Investopedia will boost the portfolio further by adding a highly educated, affluent and empowered audience base.”

 “This partnership with the largest source of financial terms, content, and insights gives us an ideal platform to build a strong destination for the rapidly growing base of investors, entrepreneurs, business enthusiasts and financial advisors in India. We look forward to working with clients to roll out native and display advertising for this affluent audience segment,” he added.

Tags Investopedia Times Internet finance

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds