Top Story


Home >> Digital >> Article

Meltwater partners with Sprout Social to offer intelligent social engagement

Font Size   16
Meltwater partners with Sprout Social to offer intelligent social engagement

Media intelligence solutions company Meltwater announced a partnership with social media management and engagement brand, Sprout Social. The new partnership aims to enable businesses to engage intelligently with their audience based on insights extracted from news and social.

Meltwater has a comprehensive media intelligence platform which will offer insights to power Sprout Social's social engagement platform and help find the right message, to reach the right person, at the right time. Insights can expose the path to influence and purchase and change the way decisions are made, not just in marketing or sales, but also across the organisation.

Jorn Lyseggen, CEO and Founder of Meltwater said, "Meltwater's core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement. We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with unrivaled user friendliness."

Earlier this year, Meltwater announced that it had invested USD 25 million and 100 man-years on reinventing their flagship media intelligence product. Meltwater Buzz has been Meltwater's main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward it will leverage Sprout Social for social engagement.
Sprout's engagement tools work to help users discover, respond to, and interact across Twitter, LinkedIn, Facebook, Google+, and Instagram from one interface.

"Engagement through social channels is increasingly critical for brand success," said Justyn Howard, CEO, Sprout Social. "Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement."

Together with Sprout Social, Meltwater will offer three different packages – enterprise, team, and basic. 

Tags Meltwater Sprout Social Jorn Lyseggen Justyn Howard

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular