Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

MTunes HD brings together 5 platforms for countdown show

04-August-2012
Font Size   16
MTunes HD brings together 5 platforms for countdown show

Bollywood music channel MTunes HD has announced the launch of a countdown show called ‘MTunes Trending20’, presented by Bharti Airtel. This is in keeping with the channel’s premise of delivering “music like never seen before”.

MTunes HD is believed to be pricing the property at a premium and is confident of changing the game for the genre with its unique concept and distinct proposition.

Speaking on the launch, Saravanan P, CEO, MTunes HD, said, “MTunes Trending20 is a reaffirmation of our promise to deliver ‘Music Like Never Seen Before’ and strengthens formats like ‘Kal Ka Superhits’, ‘Handmade’ and ‘MBox’ already on the channel. This show is among several initiatives in the pipeline that will make the MTunes HD viewers feel the music.”

Historically, countdown charts have been based on record sales. However, given the fact that today mode of music consumption is spread across multiple platforms, MTunes Trending20 will bring to its viewers a comprehensive analysis of audience preferences across five platforms. The final chart will be compiled by Ormax Media.

The five platforms will be radio popularity compiled by Radio City, digital downloads provided by Hungama, YouTube views and Heartbeats (weekly music research) by Ormax Media, and audience preferences as recorded by MTunes HD. A normalised measurement formula based on TV Ratings Data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular Internet video sites will be collated to generate the weekly chart.

Commenting on the initiative, Ashit Kukian, COO & President, Radio City, said, “At Radio City, we put in a lot of emphasis on music research to ensure that we give the best and the most melodious music to the listeners. So, when MTunes approached us for the alliance for their new property ‘MTunes Trending 20’, we saw huge synergy. We are sure that through this alliance we could help in charting out the top 20 songs that rule the listeners’ minds and further build a strong connect with our listeners and viewers.”

Shailesh Kapoor, CEO, Ormax Media added here, “Today, music is consumed across media – television, radio, Internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media.”

The weekly show will be launched on August 4 and will be on air every Saturday at 9 pm and Sunday 11 am. Through the week, the top songs on MTunes Trending20 will also be highlighted on the daily play list.

 

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts