Top Story

Home >> Digital >> Article

Hansa Cequity acquires data sciences company D-Square Solutions

22-July-2016
Font Size   16
Hansa Cequity acquires data sciences company D-Square Solutions

Hansa Cequity, India’s leading and largest customer marketing company has announced a majority stake in D-Square Solutions Private Limited, a data sciences and analytics company based out of Bengaluru, India. The terms of the deal have not been disclosed.

In a statement, S Swaminathan, CEO and Co-Founder of Hansa Cequity said, “This acquisition would strengthen our data science expertise and help in building strong capabilities in building cutting-edge artificial intelligence and machine learning capabilities in addition to enhancing our analytics-driven marketing offerings.”

“Founded in 2009, Bengaluru based D-Square Solutions brings together business analytics products and consultancy solutions to help optimise time spent on informed decisions,” added Swaminathan.

“There has always been a growing appetite by decision makers for data science,” said Anand Srinivasan, founder and chief executive of D-Square Solutions. The company currently caters to clients in IT & networking, BFSI and other industries across markets. Srinivasan is a thought leader and leading solution specialist in data science. He is an alumnus of IIT, Chennai and has done his Masters in Operations Research from Purdue University. He has also published a book – Business Analytics, which is a definitive guide to many industry practitioners.

Ajay Kelkar, COO and Co-Founder of Hansa Cequity said, “The new acquisition would help leverage on data science in many of Hansa Cequity verticals while giving a lot of focus and cutting-edge capability to the products and platforms that we are developing.”

Hansa Cequity had raised around $5 million (Rs 30 crore) from private equity firm ASK Pravi in June last year. This is Hansa Cequity’s first acquisition in the India market where analytics start-ups are emerging with niche offerings. “D-Square will operate as a separate entity but will synergize its resources and offerings with Cequity,” informed Kelkar.

Tags Hansa Cequity D-Square Solutions

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'