Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale

29-September-2016
Font Size   16
Flipkart, DentsuWebchutney launch digital campaign for Big Billion Days Sale

Flipkart is leaving no stone unturned to ensure the success of its upcoming annual sale, Big Billion Days. Moving away from the tried and tested route of traditional advertising, Flipkart has launched a digital campaign with DentsuWebchutney for the sale. The campaign, comprising a 360-degree video, is an interesting mix of advertising and treasure hunt.

As the lead character in the film says, it’s a “game disguised as a 360 video.”

Taking from the campaign theme, ‘Ab itne mein ITNAAAA milega’, the activity maximises the experience of the user by packing in a treasure hunt within the 360 video. The 360 video shot within the Flipkart head-office, gives users a tour of several conference and meeting rooms, the movie and music themed floors, the lobby arena and more. Across the locations, offers are hidden on a poster on the movie floor, on the T-shirt of a busy employee passing by, and others. Users have to spin their phones, spot these offers and screenshot them. The screenshots of these offers have to be shared back with Flipkart in exchange for grand prizes.

Speaking about the new campaign, Shoumyan Biswas, Vice President – Marketing, Flipkart, said, “For us engaging with our users with a compelling story is as important as sales. We constantly like to push the frontiers – be it with our service, technology or consumer engagements.”

The 360 video hunt capitalises on the internet eyeballs grabbed by The Big Billion Hunt (India’s first Instagram tag-innovation) carried out last year. This year again, the medium has been optimised to the fullest to give users a novel experience within a known format.

PG Aditiya, Creative Director, DentsuWebchutney, added, “The more creative your idea, the more peculiar its problems. 360 as a technology hasn’t progressed too far yet, and we were experimenting with form which had little precedence- gamification within storytelling using 360. There were tons of roadblocks but as it’s always the case, the output was worth it. For Indian digital creatives, it’s a pretty big step in the right direction- with the potential of interactive video using tech that social gives you."  

Commenting on the campaign, Prashant Gopalakrishnan, Associate Vice-President, DentsuWebchutney, said, “The Big Billion Days has always been special for DentsuWebchutney. And checking out the best offers is the happiest moment for the user – because that’s when he realises that the brands he has been longing all year long now fall straight in his budget. We wanted to make this moment as exciting for the user as we could.”

Tags Flipkart DentsuWebchutney Big Billion Days PG Aditiya Shoumyan Biswas Prashant Gopalakrishnan

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.