Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Facebook ad revenue up by 43%, Twitter's by 63% Y-O-Y

21-August-2015
Font Size   16
Facebook ad revenue up by 43%, Twitter's by 63% Y-O-Y

Facebook exceeded analyst expectations on all fronts in Q2Y15, by growing revenue, profits as well as user base and mobile advertising revenue.

Overall revenues stood at $ 4.04 billion, up from $ 2.9 billion for the same period in 2014. Advertising revenue also went up to $ 3.8 billion from $ 2.6 billion for the same period in 2014 — a rise of 43 per cent.

On the other hand, fellow social media competitor, Twitter must have been hoping for a better performance after  top management changes. Also, in Q1 2015, the company had reduced its FY 2015 earnings forecast after seeing less than expected Q1 revenues.

In Q2’ 2015, Twitter saw its financial stability continue to improve as net losses for the quarter stood at $136 million, down from $144 million for the same period last year. Revenues increased 61 per cent and stood at $ 502 million. Advertising revenue totaled $ 452 million, an increase of 63 per cent year-over-year and mobile advertising revenue constituted 88 per cent of total ad revenue.

However, the one area that has troubled analysts and investors is that the growth in user base. In Q2, Monthly Active Users (MAU) increased just 15 per cent YoY.  A similar problem has been plaguing Facebook, which saw MAUs increase by just 13 per cent YoY.

On the other hand, Google, posted another strong quarter financially with revenues of $17.7 billion and revenue growth of 11 per cent year over year. Total advertising revenue increased 3 per cent in Q2 over Q1’15 and 11 per cent YoY. Aggregate paid clicks were up by 7 per cent QoQ and 18 per cent YoY. Google has credited the strong financials to strong performance of core search business, particularly mobile, complemented by growth in YouTube and programmatic advertising.

Tags Google

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey