Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

ClickJobs chalks out aggressive marketing strategy, earmarks Rs 7-cr marketing budget

09-February-2007
Font Size   16
ClickJobs chalks out aggressive marketing strategy, earmarks Rs 7-cr marketing budget

ClickJobs.com, part of the BharatMatrimony Group, has embarked on an aggressive marketing campaign to strengthen its brand equity among job seekers and employer community. As part of the strategy, the company has recently launched a TVC centered on ‘Happy Kumar’, a fictional character. The job portal has also earmarked a marketing budget of Rs 7 crore for the next three months and is gearing up for aggressive brand promotion through radio, television and outdoor mediums.

‘Happy Kumar’ is a complacent employee who thinks he’s made it in life and needs to do no more, oblivious to the job opportunities available and being urged to check out the burgeoning job market online.

Commenting on the ad campaign, Michael M Bala, Business Head, ClickJobs.com, said, “We have taken a disruptive approach from the clutter of other job portal ads in the market. There are whole lot of people who are either unaware of the plethora of opportunities available or too lazy to look beyond.”

“It is a differentiated campaign with a positive tone. We will shortly announce certain other strategic alliances,” he added.

Created by Network Advertising, Mumbai, the TVC started with a teaser campaign and is currently aired on channels such as Times Now, NDTV 24x7, HBO, PIX, STAR, Zee Network, CNN-IBN, Headlines Today, etc. Starcom is the media buying partner for ClickJobs.com.

Currently, ClickJobs has 8.5 lakh jobseekers’ resumes, which are accessed by more than 1,000 employers. Most of the resume database is less than six-months old. The site is free for candidates posting their resumes. There are over 45,000 jobs from IT, BPO/ITeS, pharmaceutical and several other sectors. ClickJobs has features like 100 per cent privacy option, archive search and is the first portal to enable downloading of resume in PDF format.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.