Top Story


Home >> Digital >> Article

Cellular players showcase their latest technologies at Mobile Asia 2008

Font Size   16
Cellular players showcase their latest technologies at Mobile Asia 2008

The four-day Mobile Asia 2008 got underway in the Capital on February 29 amid news that the Finance Minister had proposed to levy 1 per cent excise duty on mobile handsets. This is likely to lead to a rise in cost of mobile handsets. However, the news didn’t dampen the spirit at the Expo, which is being organised by the Indian Cellular Association (ICS). Mobile Asia 2008 was inaugurated by Delhi Chief Minister Shiela Dixit.

Speaking on the occasion, Dixit said, “The Indian mobile sector is growing rapidly. There were around 14,000 users a month some years ago, but now the customer base is growing with six million mobile customers a month now. But still there is one billion population to cover and which I consider would not be just a stride forward, but a leap forward from the industry side.”

The exposition is a platform to enhance brand visibility on recently launched mobile phone ranges by the company. The annual expo has always been a favorite destination for the who’s who of the telecommunication and handset manufacturers’ fraternity to exhibit latest and innovative telephony, technologies and services. Going with this year’s theme of the fair – ‘GenNext’, the companies like LG, Samsung, Sony Ericsson, i-Mate, Intex and others showcased their generation next range of handsets.

Shailendra Jha, Business Manager, Mobile Phones, Intex Technologies Ltd, said, “When it comes to flying the flag for established players and brand visibility for emerging ones, these kinds of events play a very important role. With an expected footfall of four lakh, we are looking forward to valuable customer response, both in terms of feedback and sales.”

Devinder Kishore, Director-Marketing, Nokia India, pointed out, “Nokia is a clear leader in the mobile space, and now we are gearing up to take mobility to the next level by offering a range of Internet services to our consumers. Mobile Asia is a perfect platform for us to demonstrate the depth and range of our services portfolio. As market leader, we remain committed to delivering great devices, combined with compelling experiences and services and make it easy for people to unlock the potential of Internet services.”

Along with mobile handset manufacturers, airtime service providers are also present at the Expo in full force. Tata Indicom showcased their complete range of data devices like plug-to-surf USB modem, VAS services like Welcome Tunes, wallpapers, and enterprise products like Remo Mail, SMS gateway, etc. The company held lucky draws for all visitors to their stall with prizes like DVD players, travel bags, etc., given every four hours.

The other companies like RPG Cellucom also took part in similar activities. Biswajit Pandey, Marketing Head, RPG Cellucom, said, “We wanted to thank our customers for the tremendous support they have given us, and there is not better way than to announce a ‘bid n win’ offer for them. It will allow our visitors to take away high-end phones and laptops at never before prices. Lucky customers can win an exclusive and stylish phone like Prada.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds