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Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

25-July-2016
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Bajaj, Amazon & MakeMyTrip feature among YouTube's most watched ads list

Google has recently released a list of 10 top ads on YouTube that garnered the most views on the video streaming site for the first half of 2016. Bajaj V topped the pack followed by the #ApniDukaan campaign by Amazon at the second spot while #BefikarBookKar by Make My trip took the third.

Here is the complete list of the top 10 ads on YouTube for H1 2016:

#1 - Bajaj V – The Invincible   

The commercial was for Bajaj V while Leo Burnett was the creative agency.

As per the recorded date for H1 2016 the TVC had 3,573,316 views, leading the list of TVC’s on YouTube. The commercial gives an insight into the idea of building Bajaj V and a teaser look of how the bike would sport its styling.

The video was published on 31st Jan.

Watch it here 

 

#2 - #ApniDukaan

The #ApniDukaan by Amazon India was conceptualised by Orchard India.

The campaign grabbed the second spot with 2,828,263 views on YouTube. The TVC shows how customers can now buy anything at the click of a button and have their very own store in the palm of their hands.

A spokesperson for Amazon said, “In daily parlance, customers generally use ‘Apni Dukaan’ in reference to those stores that they are more familiar with and have complete trust in. We want to make people aware that Amazon.in is one such store. Customers can shop on Amazon.in and be always assured of buying genuine products, experience easy returns, get quick and reliable delivery and thus have a delightful shopping experience each time they shop on our site”

Watch it here

#3 - #BefikarBookKar (Taxi)

The #BefikarBookKar campaign was launched by MakeMyTrip with the star studded couple Ranveer Singh and Alia Bhatt. It is created by Publicis Capital and recorded 2,533,268 views between Jan – June 2016.

The ad shows Alia Bhatt as a Taxi Driver while Ranveer Singh plays a visitor to a new city. Alia Bhatt uses the app to book a hotel for Ranveer by using the Make My Trip app and smartly cons him into paying her for the cost saved for the trip in search of a hotel.

Saujanya Shrivastava, CMO, MakeMyTrip says, “As market leaders, we have taken on the task of online hotel category expansion. The campaign seeks to catalyze the shift of offline to online by providing tangible reasons to non-users and fence sitters to come to MakeMyTrip for their hotel booking requirements.”

Watch it here -

#4 – Fan Anthem #PlayBold India (Royal Challenge Sports Drink)

The Fan Anthem #PlayBold India was launched by Royal Challenge Sports Drink and created by DDB Mudra. It garnered 2,361,587 views in H1 2016 and stars Virat Kohli and MS Dhoni.

The TVC was launched during the T20 World Cup

Watch it here -

#5 - #NothingDirty Anthem ft. Badhshah

The #NothingDirty Anthem ft. Badhshah was launched by Hitachi Home and created by Dentsu Creative Impact. It had 1,528,718 views in H1 2016.

Hitachi got singer Badshah on board as he turns out to be the flavour of the season with hip songs, and according to Hitachi the singer could turn anything dirty into something really cool and clean just like Hitachi’s iClean Plus technology cleans your AC’s filter.

Watch the video here -

#6 - Mauka Mauka – India Vs Pakistan ICC WT20 2016

The Mauka Mauka campaign is now synonymous with every India – Pak game and the TVC released during the WT20 2016 was no different.

The Pakistani man dusts off his old fireworks and talks to Shahid Afridi about his love for the team and his advice after losing every time in the world cup to only win this time around for the newer generation.

The ad had 1,546,285 views in H1 2016.

Watch it here -

#7 – Coca-Cola 2016 supermarket TVC ft. Siddharth Malhotra

The ‘Taste the feeling’ campaign was launched by Coca-Cola starring Siddharth Malhotra and was created by Sra. Rushmore, Spain. It had 1,360,551 views in H1 2016.

The new Coca-Cola TVC launched in India features Bollywood superstar Siddharth Malhotra enjoying the feeling of sipping on Coca-Cola.

Speaking about the campaign Siddharth Malhotra said, “Being the ultimate refreshing beverage, Coca-Cola has been an integral part of my growing up years and I will never forget how the simple pleasure of drinking an ice-cold Coca-Cola made so many moments more memorable. I am very excited to be a part of the new ‘Taste the Feeling’ campaign, celebrating one of the many ordinary, day to day moments made special by Coca-Cola.”

Watch it here -

#8 – Pepsi thi jeet gaya!

The ad was created by JWT India and had 1,328,865 views.

The series of ads were released for a contest where users had to SMS a code and stand a chance to win various prizes.

Watch it here -

#9 – Why is laundry only a mother’s job (Ariel)

This ad was released to create a sense of gender neutrality between men and women to break the age old theory of women doing household chores while men had no role to play in it.

The #ShareTheLoad ad campaign was created by BBDO India and had 1,270,164 views.

Watch it here -

#10 – Samsung Galaxy S7 and S7 Edge: Official introduction

The ad was created by Wieden+Kennedy and it gave an insight into the S7 and S7 Edge.

Watch it here-

Tags Bajaj V Pepsi Coca Cola ariel Samsung Royal Challenge YouTube

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

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