Top Story

Home >> Digital >> Article Presented By, IDMA - Mathrubhumi.com presents e4m's IDMA 2018, gold partner - Republic TV           Techमंच - exchange4media presents Techमंच - Digital Conference 2018, gold partner - Mathrubhumi.com

Also starring, Compaq Notebook, with SRK in ‘Kya Aap Paanchvi Pass Se Tez Hai’

26-May-2008
Font Size   16
Also starring, Compaq Notebook, with SRK in ‘Kya Aap Paanchvi Pass Se Tez Hai’

Compaq Notebook has replaced the cumbersome cue cards and huge LCD screens on ‘Kya Aap Paanchvi Pass Se Tez Hai’. The Compaq Notebook is now Shah Rukh Khan’s new co-host on the show to add the punch and an appealing hi-tech experience.

Shubhodip Pal, Head-Consumer Marketing Personal Systems Group, Hewlett-Packard India, said, “Compaq is the No. 1 brand of choice of consumers today – people with a dream, and a determination to achieve, where individual excellence matters. This truly personifies our brand promise of Compaq ‘Get Going’ attitude of the contestants on the show. We will continue to create interesting brand integrations around the show while also spawning other similar initiatives to drive the brand appeal through Shah Rukh Khan.”

Commenting on the innovative brand integration, Khan said, “Today, Notebooks are an integral part of our lives, enabling us to excel in whatever we do. I am very pleased to be associated with Compaq on this new game show as it adds the technical edge for an entertaining experience and makes it stand-out.”

He further said, “Use of technology on TV shows has come a long way, from KBC to ‘Kya Aap Paanchvi Pass Se Tez Hai’. Watch out for some really interesting renditions of technology with the Compaq Notebook that makes the whole show unbelievably exciting and interactive.”

‘Kya Aap Paanchvi Pass Se Tez Hai’ is a unique format in which every participant is pitched along with five fifth standard classmates, answering a series of primary school level questions to win a sum of Rs 5 crore as prize money. The show went on air from March 4.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.