Lloyd launches new ad featuring Amitabh Bachchan as super cool grandpa

Conceptualized by RK Swamy BBDO, the ad campaign primarily aims to highlight the new-age features of Lloyd LED TVs

Louis Philippe launches ‘Rise above the Rest’ campaign

The campaign has been conceptualized and executed by creative agency J. Walter Thompson.

India advertising in 2018 forecast to grow +12.5%: IPG Mediabrands' MAGNA Report

Stronger growth in 2019 due to the combination of an accelerating economy, broader access to digital media, general elections and Cricket World Cup

Dentsu Webchutney & Greenscape get insects to tweet for awareness on e-waste

The agency has created special tweeting beacons and installed them in dump yards across India. When an insect comes in the proximity of the device, it...

#WhenOatsMetChocolate: Britannia NutriChoice launches Hollywood trailer-like digital film

The animated film shows the romantic coming together of two opposites ‘Oats’ & ‘Chocolate’

Purpose of re-founding is to simplify our offering: Kunal Jeswani, CEO, Ogilvy India

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

YES Bank Founder, MD & CEO, Rana Kapoor is an endless source of motivation to his daughters

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about famil...

Initiative promotes Arun Sharma to the role of Chief Operating Officer

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

'Govt planning study to understand impact of govt ads on people'

The study will reportedly help govt allocate money for advertisements in a better way

Eid-ul-Fitr: Global ad campaigns that captured the sentiments just right

These global Ramadan and Eid campaigns have ticked all the right boxes

Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra

To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandek...

Father’s Day: 'Dad'vertisements that have hit the right spot

From Future Generali Life Insurance to Mankind Pharma, brands have touched on important topics and rolled out thoughtful communication

Ford’s showcase of Damyanti Gupta’s life story-- a lesson in native advertising

Industry experts contend that the allure lies in how the piece of content weaves a narrative which is genuine rather than something made up because Fo...

Ad spends in India to grow by 10.5%, reaching Rs 624 billion in 2018: DAN Ad Spends Report

Geographically, Asia Pacific is a major growth region, contributing 41% of the global increase (USD 613.5 billion)

Craftsvilla launches 4th World Ethnic Day with new campaign

Ropes in influencers from each Indian state to promote the day

WPP reports a 3.4% drop in revenue after the exit of Martin Sorrell

Investors are said to be angry with the payout offered to Sorell after his resignation

Advertising really began with the entry of brand Nirma: Ajai Jhala, BBDO India

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Tonic Worldwide ropes in Anjali Malthankar as National Strategy Director

Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art...

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