Top Story


Home >> Advertising >> Article

Mum the banker's at the core of Mother's Day campaign

Font Size   16
Mum the banker's at the core of Mother's Day campaign

One of India’s leading financial websites,, released a digital advertising campaign on Mother’s Day. It is being touted as an ode to mothers who taught the first lessons on financial management to their children who picked up on these habits inadvertently.

The press release by the company says that the campaign stems from the insight that a mother imparts important finance lessons like negotiating for the best deals, quality checks, getting the best value for money and being frugal. The thought behind the campaign is to appeal to India’s online generation in the age group of 25 and 35 and they are capturing it in the form of a mother saving every penny.

Prince Thomas, Head, Brand Marketing at,says, “We have always believed in building an emotional connect with our consumers over topics that are relevant and can generate conversations around finance. This is reflected in all our campaigns, be it #ThankYouDad or #PlayYourPart. All parents want to give their children the best. Mothers definitely are the financial managers who stretch resources to make ends meet. These management skills and values are at the core of what drives BankBazaar to make the access to right financial products easy for customers. We appreciate these skills within and outside our organization. We want to make sure we recognize and appreciate the contribution mothers make. We came up with a video that uses humour and nostalgia to connect the skills needed to make right decisions with the lessons our mothers imparted.”


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised