The Monopolies and Restrictive Trade Practices Commission (MRTPC) on Wednesday restrained Korean electronic major LG Electronics India Pvt Ltd from releasing any false, misleading or deceptive advertisement relating to its gift scheme in any form and in any Indian media until further orders, according to an official release.
The Director-General of Investigation and Registration, under the Ministry of Company Affairs, had earlier filed applications before the MRTP Commission alleging that LG Electronics has released an advertisement under the caption "Mangal Hi Mangal" offer which was false, misleading and deceptive amounting to an unfair trade practice under the MRTP Act, 1969.
In its advertisement, the company had assured gift with every purchase of LG product. However, it did not specify the products and the conditions, which were applicable for eligibility of gifts to the customers.
The advertisement also states that gifts worth crores of rupees to be won daily. However, there was no mention of any eligibility conditions, issue of coupons or draw of lots.
The advertisement also did not mention the conditions under which one may get an assured cash back up to Rs 20,000 as claimed in the advertisement.
The Commission has held the advertisement, prima facie, deceptive and has, therefore, restrained the respondent company from releasing such advertisement until further orders.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
A total of 183 advertisements were picked up by ASCIâ€™s Suo Moto surveillance
Communication experts say that the recent Airtel controversy on Twitter is a lesson for consumer-facing brands to rejig their customer support and make it more apt for social media