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Home to the annual advertising re-union: Pratap Bose

10-April-2010
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Home to the annual advertising re-union: Pratap Bose

The touchdown at Dabolim Airport this afternoon (April 8) was smooth and so was the GreyGoose at the hotel when I checked in. I was back in Goa for the 5th edition of the GoaFest, or as I call it, The Annual Advertising Re-Union, with a promise of lots of knowledge, celebration of ideas and a whole lot of fun. Colvyn Harris mentioned that a figure of 3,000 people would be in attendance over the weekend in his opening speech, and if that number is true it certainly will be a full mad house!

The key topic up for discussion in the airport lounges and in the aircraft this morning was the same ‘leakage story’, which I am quite honestly fed up with. The leaky bucket story is an old one and if nothing is going to be done in the way the creative judging is conducted, then why strum the old guitar? If you have over a 100 jurors who know the result of the category they were judging would one expect anything else?

Oh, by the way… Sagar Mahabaleshwarkar’s move to Bates 141 was the breaking news of the day and that evoked quite a twitter as well. I met him in the afternoon and he looked quite fresh and relaxed and a lot of us wished him the very best in his new avatar. As most of us know, GoaFest is not just about our creative brethren, but as much about our media folk as well, and it was heartening to see quite a handful of them at the Business Conclave.

It is the Media Abbys on the second day of the fest and the spotlight will be on the winners who have come up or created the most innovative media solutions. I salute the winners and I hope too many hearts won’t be broken.

Will the GroupM agencies do as well as they did last year? Well, let’s be patient and see whether we would be in for a few surprises or not?

While on the subject of media, I must give Shashi Sinha and the entire media jury a huge round of applause not just for the extremely professional and competent manner in which the awards were judged and conducted, but also for the fact that there were no bloated egos willing to give out the results to all and sundry.

There are two more people I would like to doff my hat to. The first one is Sir Martin from 70 - the event agency who pulled off nothing but a miracle in shifting the venue at the death hour, and the second one is - Colvyn Harris. From what I have heard, Colvyn has had to go through quite a tough time in pulling off GoaFest this year. Without going into the details, I think Colvyn has proved that he has indeed found politics as an alternate career in his brave initiation over the last three weeks.

I spent a couple of hours at the Business Conclave this afternoon, which focused on the theme – ‘Time to Grow’.

Tom Doctoroff kicked off the Conclave as the keynote speaker with his presentation called ‘Shadows and Light’, but I don’t think he impressed anyone with a JWT China credentials presentation. Methinks he stretched it too far and topped it with a 12 minute ANTA brand lowdown.

I did sit through the Brand and Creativity session as well, which was a few notches better, but at the end of it I still didn’t get what I was searching for... The U2 song is humming in my head now, and I better knock a few vodka shots back before I head for Martins. Tomorrow is another day!

(Pratap Bose is CEO, Mudra Max, and COO, Mudra Group.)

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