Everest clarifies: We declined to participate in 3 Global presentation
The creative account of 3 Global services has been bagged by O&M and Axiom Optimals and as reported on August 24, the other shortlisted agencies in the fray included Everest, Euro, Ambience and Contract. However, Everest had declined to make any further presentations on this business.
Mahesh Chauhan, President, Everest Brand Solutions, said, âPitching is a process of expressing an agencyâs creative abilities as well as gauging mutual compatibility between two organisations. Having done so, the entire process was turning out to be a futile effort for both us and 3 G. Thus, we decided not to take the pitch presentations to the next round and had already conveyed the same to the client.â
3 Gâs media account will be serviced by Maxus, while the public relations will be handled by IPAN.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâs performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever
The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.
Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts