Top Story

Home >> Advertising >> Article

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

23-May-2017
Font Size   16
Esar Media & Advertising ropes in Randolf Miranda  as Director – Business Acquisition & Relationship

Esar Media and Advertising, one of India’s fastest growing performance based AD networks, has newly roped in Randolf Miranda in a strategic business role. Miranda joins the organisation as Director – Business Acquisition & Relationship, and brings to the table a diverse experience of over 12 years. He will be based in Mumbai and will be responsible for expanding the clientele and campaigns’ reach for Esar Media & Advertising. Following this new appointment, the digital ad start-up marks its second key hire within a span of a month.

Commenting on the key appointment, Malik Gilani, Founder and CEO, Esar Media and Advertising, said, “Randolf and I, have worked together in the past (at Hungama Digital) and I’m thrilled that we are going to be working together again. His rich experience and record of exceptional work is certainly going to strengthen our team. His appointment is an integral step in liaison with Esar’s expansion plans, in existing and new markets. We are happy to have him on board and welcome him to the company.”

Commenting on his new role,  Miranda said, “The digital ad industry has seen the biggest and quickest growth in the past years. Now, with 4G networks swiftly being rolled out, penetration increasing quickly, smartphone sales and its ever increasing usage; mobile advertising is poised to scale highly. Further, mobile advertising presents advertisers with a greater reach than most mediums within the ecosystem; this fact has already been proven. Put these together, and we know of the increasing opportunity in this industry. Esar Media & Advertising has shown great growth since its short span of inception and operations. Our aim is to be a strong contender in the digital ad space along with a reasonable market share. I am looking forward and I’m thrilled to be part of this journey.”

With a global experience in business development, across the digital media, internet and intranet segments, Miranda joins Esar Media from Vucilp Middle East; prior to which, he was associated with Hungama Digital Media Entertainment and People Infocom (Mauj). He has also been associated with companies in Nigeria such as MFI Office solutions and Direct on PC where he has proven his Business Development skills.

Apart from work, Miranda likes listening to all kinds of music and enjoys watching comedy sitcoms and movies.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity