Top Story


Home >> Advertising >> Article

Bang in the Middle adds Jabong to its client portfolio

Font Size   16
Bang in the Middle adds Jabong to its client portfolio after an extensive review has awarded the mandate to Bang in the Middle. has very ambitious growth plans, and over next couple of years wants to redefine the way India buys fashion. Bang in the Middle would create a series of campaigns across offline and online medium to accelerate Brand Jabong’s journey to market leadership. BITM has already started the work on new Summer Campaign slated to be released soon.

Commenting on the win PrathapSuthan, Managing Partner and CCO, Bang in the Middle said “Jabong is truly a leader brand in the online fashionspace, and we are delighted that they found merit in what we shared. More than anything else, there's a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-com space inside out, and are open to latitude. I do know our experience will work quite efficiently, and I look forward to a stretch of brilliant and good looking days at work.”

Arun Chandra Mohan, Founder & CEO, said, “We had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus. We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India.”

Bang in the Middle currently handles Zee News, Zee Business, Dulux Paints, Veen Waters, Alpha One Amritsar, Diva’ni, Vimal, Tupperware, BhimaJewelers, Meridian Hotel Kochi among other brands, and has offices in Gurgaon, Kochi, Trivandrum, Kolkata, Chicago and New York.

Tags Jabong Bang in the Middle PrathapSuthan Arun Chandra Mohan

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised