Prachi Lembhe currently a Social Media Community Manager for STAR TV at Trivone Digital Services, is completely at ease on social media platforms. No wonder then that she handles social media campaigns for some big brands. Speaking to exchange4media, she shares her thoughts on the social media space, among other things. Excerpts.
What made you enter the digital/social media sector?
The true beauty of social web (to connect, reconnect & get associated with various social communities) has got me involved with it to a great extent & made it easy to understand the medium better. Hence a couple of years after my career as a digital media planner I decided to get involved with a business that highly concentrates on social platforms.
How do you separate professional and personal life on social media? Is that a challenge?
Since most of us just maintain one profile for the most used platforms like Facebook & Twitter, it’s hard to make a clean separation online and offline. However, it is not black & white. I do tweak private FB settings to some extent, add people I know & am comfortable sharing my personal details with & share adequate feeds which I feel suits both my personal & professional persona.
What attracts you to the digital space, especially social media, which you are now responsible for?
Being actively involved with the brand & it’s marketing that I deal with, getting a chance to tapping into various conversations & collectively discovering new things for various campaigns that we do.
What has working on social media taught you?
Social Media has taught me a lot about human psyche, our expressions towards various topics of discussions and more importantly how it brings people together during any kind of crisis.
What are Indian brands lacking in their social media strategy?
A list of things:
1. A lot of brands set up boundaries & limitations to creative ideas.
2. Lack of personal touch in conversations.
3. Repetitive content & ideas that mirror competitive brands.