Prashant Potdar works at FoxyMoron as a Creative Innovation Strategist. Currently based in Delhi for a project, Potdar has earlier worked with 4nought4 Digital Technologies, Studio HIGH and Value Pitch. Potdar speaks about his tryst with the advertising industry.
What attracted you to the advertising field?
Advertising is very dynamic and keeps you on your toes and if you lose the grip, you'll be pushed out. I was into writing and making short films during college time (BMM) and most importantly, no dress code.
What are the three things that this industry has taught you?
The client is always right (but he is not) and the most important thing I've learnt in my four years is that good ideas are pointless if you don't know how to sell them.
What do you love about this industry and what are the things you dislike?
What I love about this industry, as I pointed out earlier, is dynamism, no dress code and the fact that your one idea can make you reach places.
Good ideas go nowhere if one can't sell them. Either be good at selling or thinking.
The worst is when clients say this idea is very good by this xyz brand, can we do something like this.
Any particular project you are proud to have been associated with in your career?
There have been quite a lot of them in the past four years.
If not this, what do you think you would be doing?
I will probably become a rickshaw driver! Definitely more money than advertising.
Who is that one leader in the industry whom you look up to?
YouTube since everyone seems to be looking for a reference on this platform.
Five brands, you would want to work with and why.
I'd rather love to work on smaller projects that are ambitious.
Where do you see yourself five years from now?
Settled in Burkina Faso and if not that then definitely go into auto-rickshaw business. I would buy a few and rent them.