Amyn Ghadiali took the brave step of quitting an MBA course at Symbiosis, in order to concentrate on his passion for digital marketing. Currently working as the Head of Strategy for Gozoop Online, he shares his thoughts on the attractions that digital marketing offers and how curiosity can be an asset.
What attracted you to digital advertising?
After a successful stint in PR, I decided to pursue my MBA. During that period, I had taken a break to prepare for my entrance and digital media was gaining a lot of momentum at that point in time (it still is). So while I got through Symbiosis, the marketer within couldn’t wait for two years to enter the field. I decided to give up on my MBA and join digital marketing immediately. It is an evolving stream and I didn’t wish to wait even for a single second. The thing that attracted me the most was that it is dynamic and there is no fix rule for growth. It all depends on you and your ability to move fast.
What are the three things that the advertising industry has taught you?
It is not the idea; it is the presentation that matters.
Touch more lives as you move.
Do whatever needs to be done to make things happen.
What do you love about digital marketing and what are the things you dislike?
The thing I love the most about this space is that it pays you to be ‘curious’. Curiosity killed the cat, but it can surely give birth to a digital marketer/entrepreneur since there is a constant thirst to be different as well as know new things. It is a constant adrenaline rush and that is where the real fun it. Digital marketers are always like rockets which are about to take off, only we know how much fire we are on.
Which is the one project you are proud to have been associated with?
There are two, the recent ‘Dil Se MI’ campaign for Mumbai Indians and ‘Yeh Mera India’ campaign for Animal Planet India.
What’s your most memorable moment in advertising? Or one you would like to forget?
The time when I had to live tweet a golf tournament (PGA TOUR) at 4 am in the night and reach office on time as well. That was a time I would love to forget as it was the most taxing and really took a toll on me. It was really hilarious as well to live tweet golf. Otherwise I enjoyed every moment of it.
If not advertising, what do you think you would be doing?
It is my dream to become a teacher and I will soon become one.
Who is that one leader in the industry whom you look up to?
There is no one I look up to as I always believe there is good in everyone that I can inculcate and become a better person/professional.
But I really admire the way the founders of my company, Gozoop have built the company. Ahmed, Rohan and Dushyant, all three are really different as individuals, but each one has a unique trait that complements one another. That is the reason Gozoop has grown from 5 to 105+ people in just three years and is managing over 80 clients. It is simply amazing and I really admire them for it.
Five brands, you would want to work with and why.
WWE – They are the most digitally savvy brand I can think of and also because I am a big fan.
Coca Cola – I want to know how happy people are working on the brand.
Shah Rukh Khan – I am a big fan of his.
Aston Martin – So I can bond with the best.
Harley Davidson – We all know why, I don’t need to specify the reason.
Where do you see yourself five years from now?
I don’t know. I will think about it when I reach there. Wherever I will be, I will surely be enjoying what I am doing.