Dhruvil Patel started his career with PR firm IPAN handling public relations for Sony & Set Max. However, six months later, new avenues beckoned and he joined Network 18 as a marketing executive handled marketing for AskMe & Burrp, playing an integral part in launching Askme in Hyderabad & Pune. Currently, he works with advertising agency Tag Worldwide as a Senior Account Executive handling brands like Jaguar and Land Rover. He is also an avid cricketer. We caught up with him to get to know more about his journey in the media field. Excerpts:
What attracted you the advertising field?
Well, to be honest enough, I never wanted to work in an advertising agency; in fact, I wanted to get into hardcore marketing. An agency happened to me by chance & I am lucky enough it did as it let me associate myself with a wide spectrum of brands which helps me how each product can be projected in various ways. Advertising makes me better equipped as a future Marketing Manager.
What are the three things that this industry has taught you?
To be meticulous, to communicate your idea convincingly, & that the client is always right.
What do you love about this industry and what are the things you dislike?
The fact that India’s advertising industry is constantly evolving. There are specialized agencies in the digital space which speaks great volume of this evolution.
There are brands which are yet not daring enough to experiment.
Any particular project you are proud to have been associated with in your career?
Handling the brand AskMe (which was a part of Network18), for its multi-city launch in Pune & Hyderabad.
If not this, what do you think you would be doing?
If not advertising, then you would probably see me playing for a club in the IPL or even for India. It has been something that I have always dreamt of and would give anything to pursue it if given a chance.
Who is that one leader in the industry whom you look up to?
Piyush Pandey (herd mentality).
Five brands, you would want to work with and why.
Apple – because if you don’t work with Apple, you want to work with Apple.
English Premier League – it is one of the biggest sporting events of the world!
Coca Cola – I would really enjoy opening happiness.
Cadbury (Mondelez) – apart from being a legendary brand, the hope that I will get free supply of chocolates.
Tata – one of the biggest and most trusted brands in the country, why wouldn’t someone want to work for it?
Where do you see yourself five years from now?
Giving a lot more interviews like this.