Tentative Agenda for the day (October 12, 2012) is as follows:
Time Topic   Speaker
2:30 PM to 3:00 PM Registration    
3:00 PM to 3:05 PM Welcome Address   ANNURAG BATRA, Chairman & Editor-in-Chief, exchange4media Group
3:05 PM to 3:30 PM Special Address: The Next Destination: Driving Youth to Luxury   MICHAEL PERSCHKE, Head, Audi India
3:30 PM to 4:15 PM Keynote Address and Q&A: Role of Digital & Social Media in Connecting with Young India   SHASHI THAROOR, Member of Indian Parliament, is engaged by RAHUL KANWAL, Managing Editor, Headlines Today
4:15 PM to 4:45 PM The Art of Engaging Youth: The Dos, Don'ts and Don’t Bothers   SAMAR SINGH SHEIKHAWAT, Senior VP, Marketing, UB Group
4:45 PM to 5:15 PM Release of Pitch-TNS Youth Report & Sharing of Key Highlights   Shravani Sen, Executive Director & Qualitative Head, TNS India & Sri Lanka
5:15 PM to 5:45 PM Reaching Youth by Segmenting and Targeting Smaller Niche in the Personal Care Category   SATYAKI GHOSH, Director, Consumer Products Division, L’Oreal India
5:45 PM to 6:15 PM Screenagers: Making Gadgets A Way of Life   AJAY KAUL, Executive Director, Global Brand Communications and Marketing Services, Lenovo
06:15 PM to 06:50 PM Panel Discussion: Learnings for Youth Marketers from Film Makers  

Moderator: Arun Mehra, CEO, Talenthouse India

Ram Mirchandani, CEO, Rampage Motion Pictures; Shikhar Mohan, Head - Brand, HCL Infosystems; Kuber Chopra, Founder, Rasta, Subi Chaturvedi, Filmmaker/ Photographer/ Curator; Siddhartha Jain, Producer@iRock
06:50 PM to 07:20 PM Youth Marketing: Are Indian Marketers using Social Media Effectively   Ashwin Mushran, Actor, Stand-up Comedian & Tweeple
07:20 PM to 07:50 PM The Cool Quotient: Using Music to Resonate with Youth   Terry Mardi, Serial Media Entrepreneur & Truth-Sayer for Desi youth around the world & Chairman & Founder of Terry Mardi Group; Vijay Nair, CEO, Only Much Louder
7:50 PM to 08:30 PM Panel Discussion: Reality Shows: How can channels and advertisers lure the youth - Challenges & Opportunities  

Moderator: Bipin Chandran, Editorial Consultant, exchange4media Group

Panellists: Amin Lakhani, Principal Partner, Mindshare; Sanjay Modi, Managing Director, Monster.com; Debarpita Banerjee, Vice President, Marketing and Communication
National Geographic and Fox International Channels; PN Vasanti, Director, Centre for Media Studies
08:30 PM to 09:00 PM Youth Unplugged: What can marketers learn from India's 5th Best-Selling Author; Premier Live-Show Entrepreneur; No 1 Youth Newspaper; & Music Entrepreneur  

Moderator: Annurag Batra, Chairman & Editor-in-Chief, exchange4media Group

Speakers: Sachin Garg, Author of 3 bestsellers, & Co-Founder, Grapevine India Publishers; Prerna Kapur, Executive Director, The Yellow Brick Project; Shiv Bhaskar Dravid, Founder & CEO of The Viewspaper; Ritnika Nayan, Founder & Promoter, Music Gets Me High
09:00 PM to 10:00 PM Pitch Youth Marketing Awards 2012    
10:00 PM onwards