• 9:00am - 9:30am: Registration.
  • 9:40am to 10:00am: Welcome Address and Overview
  • 10:00am to 11:00am: Opening Keynote by Graham Brown, Founder, Mobile Youth (UK) & Global Chairman, Youth Research Partnership
  • 11:00am to 12:00pm: Panel discussion on "Challenges in Defining and Understanding India's Youth Market"
  • 12:00pm to 1:00pm: Session on "Factors Influencing the Buying Behavior of India's Urban Youth"
  • 1:00pm to 1:40pm: Lunch
  • 1:40pm to 2:10pm: Key Youth Trends by Concrea
  • 2:10pm to 2:40pm: Generation 3.0 by Jeroen Boschma, Chiarman, Gadfly The Increation Company
  • 2:40pm to 3:40pm: Session on "Digital Media Beyond Social Networks"
  • 3:40 to 4:00pm: International Case Study Presentation by Mikko Ampuja, Chairman (Europe), Global Youth Research Partnership
  • 4:00pm to 4:45pm: The Cool Quotient: What Makes a Brand 'Cool' or 'Not Cool'
  • 4:45pm to 5:15pm: Case Study Presentation by Shubhinder Singh Prem, Managing Director, Reebok India.
  • 5:15 to 5:30pm: International Case Study Presentation by Bernard Hor, CEO, Youth Works Asia, Malaysia
  • 5:30pm onwards: Vote of Thanks and Tuborg Fun Starter Evening

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