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Product linkage data


Punjab >>> Media Scene >>> By Media >>>Product Linkage data


   
All
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E1
E2
Est. Individuals ('000s)
 No
                  
Sample
 (000s)
 4597
214 462 311 623 1104 895 338 650
Est. Individuals (000s)
 (000s) 6499
192 424 462 879 1637 1354 516 1035
Mode Of Transport Owned by HH
None

 (000s) 1304
2 28 31 105 298 308 152 381
Animal/Animal Drawn Cart/Pulled Cart/Cattle Plough
 (000s) 11 2 - - - 7 2 - -
Bicycle
 (000s) 3672
63 135 213 432 960 906 332 632
Powered Two Wheeler:Motorcycle/Scooter/Mopeds
 (000s) 2400
177 368 353 553 614 241 46 47
3 or 4 Wheeler:Car/Van/Lorry/Kombi/Pick-up/Minibus/Tractor(Have only one)
 (000s) 382 89 122 60 54 43 9 - 4
3 or 4 Wheeler:Car/Van/Lorry/Kombi/Pick-up/Minibus/Tractor(Have more than one)
 (000s) 13 6 * * 2 3 - - -
HW-Any mag read lst week
Read (000s) 353 53 76 55 68 64 24 7 7
Not Read
 (000s) 4250 138 340 395 742 1295 841 300 198
Illiterate (000s) 1897 1 8 12 69 279 489 209 830
HW-Any daily read lst week
Read (000s) 2145 163 336 311 460 570 214 63 28
Not Read (000s) 2457 28 81 139 349 789 650 244 177
Illiterate (000s) 1897 1 8 12 69 279 489 209 830
Travel Within India
Yes
 (000s) 1814 113 191 178 253 404 342 112 220
No (000s) 4686 80 233 284 625 1233 1012 404 815
Travel Freq. (India)
Once in Six Months or more frequently
 (000s) 51 6 6 5 9 14 4 1 5
Once in 6 Months-1 Year (000s) 502 38 82 73 80 115 68 15 31
Once in 1-2 Years
 (000s) 675 44 63 49 78 159 152 51 80
Once in 2-3 Years
 (000s) 442 20 32 39 70 79 91 30 80
Once in 3-5 Years
 (000s) 130 4 8 11 15 32 26 12 22
Once in 5 or more Years
 (000s) 14 - - * 2 5 * 3 2
Never (000s) 4686 80 233 284 625 1233 1012 404 815
Travel Abroad
Yes
 (000s) 19 3 2 * 7 2 1 3 -
No (000s) 6480 189 422 461 872 1636 1353 513 1035
Travel Freq. (Abroad)
Once in Six Months or more frequently
 (000s) * * - - - - - - -
Once in 6 Months-1 Year (000s) 3 - * - 3 - - - -
Once in 1-2 Years (000s) 11 3 1 * 2 2 - 3 -
Once in 3-5 Years
 (000s) 2 - - - 2 - - - -
Once in 5 or more Years
 (000s) 1 - - - - - 1 - -
Never (000s) 6480 189 422 461 872 1636 1353 513 1035
Frequency (Eating Out)
Once a week
 (000s) 12 * 2 5 2 - - 3 -
Once a fortnight
 (000s) 13 6 3 - 2 * 2 - -
Once a month
 (000s) 171 36 46 20 32 24 8 - 3
Once in 2-3 months (000s) 171 37 39 29 24 30 8 * 3
Once in 4-6 months
 (000s) 170 15 40 23 41 34 8 3 7
Once in 7-9 months
 (000s) 35 2 5 8 11 5 4 - -
Once in 10-12 months
 (000s) 36 1 6 9 9 8 2 - -
Less than once a year
 (000s) 45 2 4 3 10 14 5 8 -
DK/CS
 (000s) 18 1 1 4 4 - 7 - -
Never (000s) 5829 92 279 362 744 1521 1309 501 1021
Amt Spent (Eating Out)
Upto Rs.50
 (000s) 4 - - - - - - - 4
Rs.51 to Rs.100
 (000s) 20 - - - - 11 8 - *
Rs.101 to Rs.150
 (000s) 39 2 4 6 8 13 5 1 -
Rs.151 to Rs.200
 (000s) 85 7 17 9 28 15 9 - -
Rs.201 to Rs.300
 (000s) 165 23 26 29 41 32 - 7
Rs.301 to Rs.400
 (000s) 163 27 46 21 25 30 6 8 -
Rs.401 to Rs.500 (000s) 97 23 27 18 16 10 1 - 2
Rs.501 to Rs.600
 (000s) 41 6 13 6 11 3 - * -
Rs.601 to Rs.800
 (000s) 15 5 6 3 1 - - - -
Rs.801 to Rs.1000
 (000s) 13 4 1 4 - 1 - 2 -
Rs.1001 to Rs.1200
 (000s) 1 * - - - * - - -
Rs.1501 to Rs.2000
 (000s) 2 - - 2 - - - - -
Rs.2001 and above
 (000s) 3 - 1 - 1 - - - -
Not Disclosed
 (000s) 20 2 4 2 3 1 5 2 -
Does not eat out
 (000s) 5829 92 279 362 744 1521 1309 501 1021
Not Applicable (000s) 3 - - - - 3 - -
Basmati - Purchased
Yes
 (000s) 2366 141 276 261 408 637 370 120 155
No (000s) 4133 51 148 202 471 1000 984 396 880
Basmati - Pack Type
Loose
 (000s) 2020 75 203 200 362 571 339 118 152
Packaged
 (000s) 337 65 72 60 44 64 28 2 3
Both
 (000s) 9 * 1 * 1 2 3 - -
Not Purchased (000s) 4133 51 148 202 471 1000 984 396 880
Basmati - Branded
Branded
 (000s) 349 67 74 58 52 64 26 6 3
Unbranded
 (000s) 2004 74 200 199 354 571 340 114 152
Both
 (000s) 9 * 1 * 1 2 3 - -
DK/CS
 (000s) 4 - - 2 * * - - -
Not Purchased (000s) 4133 51 148 202 471 1000 984 396 880
Readymade Pastes - Purchased
Yes
 (000s) 65 11 6 9 1 16 10 3 9
No (000s) 6435 181 419 453 877 1621 1344 513 1025
Readymade Pastes - Pack Type
Loose
 (000s) 27 3 * 5 1 9 3 - 5
Packaged
 (000s) 37 8 5 4 - 7 7 3 4
Not Purchased (000s) 6435 181 419 453 877 1621 1344 513 1025
Readymade Pastes - Branded
Branded
 (000s) 27 3 * 5 1 9 3 - 5
Unbranded
 (000s) 37 8 5 4 - 7 7 3 4
Not Purchased (000s) 6435 181 419 453 877 1621 1344 513 1025
TV - Ownership:Own
TV - Type (B&W / Colour)
Black & White TV
 (000s) 1545 6 23 26 114 391 418 183 383
Colour TV (000s) 4118 185 403 431 742 1128 737 210 283
Refrigerator - Ownership:Own
Refrigerator - Type
Frost Free
 (000s) 407 47 58 60 78 85 58 12 9
Standard / Defrost (000s) 3571 149 355