| |
All |
Sex |
Age
Group |
| |
All |
Male |
Female |
12-14 |
15-19 |
20-24 |
25-34 |
35-44 |
45-54 |
55+ |
| |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
| TELEVISION |
|
Satellite
Availability
|
| Available |
7992 |
4370 |
3622 |
641 |
1204 |
1310 |
1671 |
1150 |
977 |
1039 |
| Not
Available |
15396 |
8126 |
7269 |
1708 |
2406 |
2024 |
3195 |
2418 |
1637 |
2007 |
| Non-owner
of TV |
14241 |
7545 |
6696 |
1460 |
1959 |
1632 |
3272 |
2341 |
1270 |
2307 |
|
TV
Frequency - Number of days in a week
|
| Never |
13351 |
6390 |
6961 |
835 |
1258 |
1371 |
2906 |
2252 |
1570 |
3158 |
| Low |
942 |
631 |
313 |
238 |
145 |
110 |
185 |
99 |
49 |
116 |
| Medium |
2023 |
1286 |
737 |
299 |
263 |
329 |
397 |
300 |
190 |
244 |
| High |
21313 |
11737 |
9576 |
2438 |
3904 |
3155 |
4649 |
3257 |
2076 |
1833 |
|
TV
Viewership by daypart - Weekdays
|
| Early
morning |
3000 |
1742 |
1258 |
196 |
385 |
470 |
710 |
443 |
444 |
351 |
| Late
morning |
2023 |
818 |
1205 |
111 |
296 |
387 |
486 |
277 |
200 |
266 |
| Afternoon
|
5231 |
1897 |
3334 |
712 |
903 |
831 |
1167 |
709 |
469 |
441 |
| Early
evening |
5620 |
2913 |
2708 |
1026 |
1243 |
822 |
1061 |
597 |
405 |
466 |
| Late
evening |
20411 |
11441 |
8970 |
2318 |
3592 |
3119 |
4362 |
3151 |
2026 |
1842 |
| Night
|
11851 |
6767 |
5085 |
1140 |
2129 |
2008 |
2791 |
1964 |
1021 |
799 |
| Late
night |
290 |
200 |
90 |
20 |
62 |
69 |
93 |
28 |
8 |
9 |
| Do
not watch |
584 |
406 |
178 |
220 |
145 |
24 |
123 |
31 |
31 |
9 |
|
TV
Time Spent - Weekdays
|
| Never |
13988 |
6810 |
7177 |
1062 |
1407 |
1397 |
3055 |
2287 |
1601 |
3178 |
| Low |
22147 |
12518 |
9632 |
2613 |
3849 |
3289 |
4706 |
3455 |
2179 |
2057 |
| Medium |
1360 |
630 |
731 |
124 |
293 |
255 |
351 |
158 |
93 |
87 |
| High |
69 |
47 |
22 |
1 |
15 |
12 |
11 |
4 |
9 |
17 |
| INTERNET |
|
Frequency
of Internet Usage
|
| Very
High |
65 |
50 |
15 |
3 |
5 |
14 |
24 |
6 |
9 |
4 |
| High |
148 |
115 |
32 |
6 |
42 |
54 |
24 |
16 |
7 |
0 |
| Medium |
43 |
35 |
8 |
3 |
16 |
10 |
10 |
1 |
1 |
1 |
| Low |
95 |
78 |
17 |
7 |
42 |
19 |
16 |
5 |
6 |
0 |
| Never |
37277 |
19763 |
17515 |
3790 |
5465 |
4870 |
8064 |
5882 |
3863 |
5345 |
|
Internet
Time Spent - Weekdays
|
| Never |
37314 |
19797 |
17518 |
3793 |
5484 |
4880 |
8066 |
5883 |
3864 |
5345 |
| Low |
291 |
223 |
67 |
16 |
80 |
79 |
65 |
25 |
19 |
7 |
| Medium |
6 |
6 |
0 |
0 |
2 |
0 |
1 |
1 |
1 |
1 |
| High |
4 |
2 |
1 |
0 |
0 |
1 |
2 |
0 |
0 |
0 |
|
Place
of using Internet in last 1 month
|
| Home |
44 |
28 |
15 |
2 |
6 |
12 |
9 |
4 |
6 |
4 |
| Office |
61 |
53 |
8 |
- |
- |
10 |
25 |
15 |
10 |
1 |
| Friend's/Relative's/Neighbour's/Colleague's
Place |
23 |
21 |
2 |
- |
12 |
4 |
6 |
0 |
1 |
- |
| School/College/Institute |
51 |
31 |
20 |
10 |
29 |
8 |
4 |
- |
0 |
0 |
| At
a cyber cafe |
162 |
138 |
24 |
6 |
53 |
59 |
27 |
8 |
7 |
2 |
| Others |
1 |
1 |
- |
- |
- |
- |
1 |
- |
- |
- |
| Did
not use |
37302 |
19781 |
17521 |
3793 |
5473 |
4877 |
8070 |
5882 |
3863 |
5345 |
|
Internet
Usage in last one month
|
| Used |
326 |
261 |
66 |
16 |
97 |
89 |
68 |
26 |
22 |
7 |
| Not
Used |
37302 |
19781 |
17521 |
3793 |
5473 |
4877 |
8070 |
5882 |
3863 |
5345 |
| CINEMA |
|
Cinema
- Frequency of watching
|
| High |
71 |
67 |
4 |
5 |
13 |
35 |
16 |
1 |
1 |
0 |
| Medium |
696 |
579 |
118 |
26 |
231 |
262 |
127 |
26 |
14 |
10 |
| Low |
3225 |
2454 |
771 |
140 |
646 |
643 |
978 |
408 |
247 |
162 |
| Never |
33635 |
16942 |
16693 |
3639 |
4679 |
4025 |
7016 |
5474 |
3622 |
5181 |
| RADIO |
|
Radio
Frequency - Number of days in a week
|
| Never |
34806 |
17972 |
16834 |
3619 |
5130 |
4598 |
7506 |
5370 |
3596 |
4987 |
| Low |
168 |
116 |
54 |
29 |
51 |
7 |
28 |
14 |
1 |
37 |
| Medium |
531 |
438 |
92 |
31 |
91 |
40 |
128 |
71 |
96 |
76 |
| High |
2123 |
1516 |
607 |
130 |
298 |
320 |
476 |
454 |
191 |
253 |
|
Radio
Listenership by Daypart - Weekdays
|
| Early
morning |
1476 |
1105 |
371 |
67 |
162 |
221 |
330 |
296 |
187 |
213 |
| Late
morning |
470 |
338 |
132 |
22 |
62 |
124 |
88 |
107 |
27 |
39 |
| Afternoon
|
666 |
475 |
191 |
28 |
79 |
112 |
223 |
124 |
53 |
47 |
| Early
evening |
889 |
671 |
218 |
60 |
159 |
165 |
142 |
174 |
104 |
85 |
| Late
evening |
1495 |
1177 |
318 |
107 |
217 |
172 |
350 |
292 |
136 |
221 |
| Night
|
273 |
238 |
35 |
- |
49 |
48 |
65 |
82 |
19 |
9 |
| Late
night |
16 |
15 |
1 |
- |
3 |
2 |
5 |
6 |
- |
0 |
| Do
not watch |
72 |
54 |
18 |
19 |
29 |
1 |
10 |
5 |
1 |
6 |
|
Radio
Time Spent - Weekdays
|
| Never |
35091 |
18188 |
16903 |
3643 |
5167 |
4627 |
7569 |
5428 |
3629 |
5029 |
| Low |
1757 |
1241 |
517 |
145 |
272 |
201 |
361 |
333 |
181 |
264 |
| Medium |
688 |
528 |
160 |
21 |
119 |
132 |
187 |
121 |
52 |
56 |
| High |
87 |
78 |
8 |
0 |
12 |
7 |
20 |
26 |
22 |
0 |
| Very
High |
6 |
6 |
0 |
0 |
0 |
0 |
0 |
2 |
2 |
2 |
| FM |
|
Listened
to FM in the last 1 week
|
| Listened |
656 |
516 |
141 |
30 |
129 |
196 |
163 |
95 |
29 |
14 |
| Not
listened |
36972 |
19526 |
17446 |
3779 |
5441 |
4770 |
7975 |
5813 |
3855 |
5338 |
|
FM
listenership by daypart - Weekdays
|
| Early
Morning |
242 |
184 |
58 |
17 |
54 |
49 |
62 |
45 |
12 |
2 |
| Late
Morning |
138 |
102 |
36 |
3 |
14 |
38 |
50 |
28 |
3 |
1 |
| Pre
Noon |
115 |
88 |
26 |
2 |
23 |
33 |
35 |
14 |
6 |
1 |
| Early
Afternoon |
125 |
96 |
29 |
1 |
19 |
48 |
41 |
9 |
6 |
1 |
| Late
Afternoon |
129 |
102 |
27 |
8 |
19 |
37 |
37 |
25 |
2 |
1 |
| Evening
|
131 |
111 |
21 |
17 |
39 |
50 |
15 |
7 |
4 |
- |
| Late
Evening |
182 |
160 |
22 |
- |
35 |
45 |
64 |
22 |
10 |
7 |
| Night
|
103 |
66 |
37 |
- |
35 |
21 |
23 |
12 |
10 |
1 |
| Late
Night |
32 |
27 |
4 |
- |
8 |
4 |
5 |
13 |
2 |
- |
| Do
not listen |
37013 |
19555 |
17459 |
3782 |
5467 |
4771 |
7981 |
5815 |
3855 |
5342 |
| PRESS |
|
Press
Time Spent - Weekdays
|
| Never |
25087 |
11216 |
13871 |
2770 |
3063 |
2887 |
5244 |
4056 |
2695 |
4373 |
| Low |
11929 |
8367 |
3562 |
1022 |
2428 |
1995 |
2782 |
1721 |
1112 |
869 |
| Medium |
524 |
405 |
120 |
10 |
57 |
79 |
98 |
119 |
64 |
99 |
| High |
6 |
4 |
1 |
0 |
1 |
0 |
1 |
0 |
0 |
3 |
| Very
High |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
