|
| |
Occupation |
| |
[Urban]Unskilled
Worker |
[Urban]Skilled
Worker |
[Urban]Petty
Trader |
[Urban]Shop
Owner |
| |
(000s) |
(000s) |
(000s) |
(000s) |
| TELEVISION |
|
Satellite
Availability
|
| Available |
267 |
426 |
161 |
536 |
| Not
Available |
404 |
364 |
178 |
190 |
| Non-owner
of TV |
556 |
307 |
182 |
114 |
|
TV
Frequency - Number of days in a week
|
| Never |
466 |
266 |
166 |
103 |
| Low |
39 |
38 |
12 |
14 |
| Medium |
64 |
52 |
39 |
36 |
| High |
656 |
740 |
305 |
688 |
|
TV
Viewership by daypart - Weekdays
|
| Early
morning |
103 |
155 |
60 |
154 |
| Late
morning |
58 |
50 |
20 |
53 |
| Afternoon
|
122 |
138 |
50 |
133 |
| Early
evening |
130 |
122 |
59 |
117 |
| Late
evening |
645 |
649 |
283 |
549 |
| Night
|
406 |
513 |
190 |
503 |
| Late
night |
10 |
13 |
8 |
27 |
| Do
not watch |
20 |
17 |
6 |
5 |
|
TV
Time Spent - Weekdays
|
| Never |
489 |
285 |
171 |
108 |
| Low |
680 |
765 |
337 |
663 |
| Medium |
47 |
38 |
7 |
60 |
| High |
6 |
5 |
5 |
6 |
| INTERNET |
|
Frequency
of Internet Usage
|
| Very
High |
- |
- |
- |
4 |
| High |
0 |
2 |
0 |
3 |
| Medium |
- |
2 |
- |
0 |
| Low |
0 |
2 |
0 |
5 |
| Never |
1227 |
1092 |
521 |
828 |
|
Internet
Time Spent - Weekdays
|
| Never |
1227 |
1092 |
521 |
829 |
| Low |
0 |
6 |
0 |
9 |
| Medium |
0 |
0 |
0 |
0 |
| High |
0 |
0 |
0 |
2 |
|
Place
of using Internet in last 1 month
|
| Home |
- |
- |
- |
2 |
| Office |
- |
1 |
- |
- |
|
Friend's/Relative's/Neighbour's
/Colleague's
Place
|
- |
- |
- |
- |
| School/College/Institute |
- |
- |
- |
- |
| At
a cyber cafe |
- |
4 |
- |
11 |
| Others |
- |
- |
- |
1 |
| Did
not use |
1227 |
1093 |
521 |
828 |
| Internet
Usage in last one month |
|
|
|
|
| Used |
- |
5 |
- |
12 |
| Not
Used |
1227 |
1093 |
521 |
828 |
| CINEMA |
|
Cinema
- Frequency of watching
|
| High |
9 |
7 |
5 |
2 |
| Medium |
25 |
51 |
17 |
42 |
| Low |
183 |
205 |
73 |
172 |
| Never |
1011 |
835 |
426 |
625 |
| RADIO |
|
Radio
Frequency - Number of days in a week
|
| Never |
1160 |
1007 |
489 |
784 |
| Low |
9 |
5 |
3 |
2 |
| Medium |
11 |
12 |
9 |
4 |
| High |
46 |
72 |
21 |
49 |
|
Radio
Listenership by Daypart - Weekdays
|
| Early
morning |
43 |
47 |
20 |
27 |
| Late
morning |
4 |
25 |
9 |
17 |
| Afternoon
|
14 |
22 |
5 |
23 |
| Early
evening |
20 |
14 |
7 |
20 |
| Late
evening |
38 |
53 |
12 |
22 |
| Night
|
10 |
20 |
6 |
11 |
| Late
night |
4 |
5 |
- |
- |
| Do
not watch |
4 |
3 |
2 |
- |
|
Radio
Time Spent - Weekdays
|
| Never |
1167 |
1010 |
492 |
786 |
| Low |
38 |
47 |
21 |
29 |
| Medium |
22 |
31 |
4 |
9 |
| High |
0 |
7 |
1 |
14 |
| Very
High |
0 |
2 |
2 |
2 |
| FM |
|
Listened
to FM in the last 1 week
|
| Listened |
28 |
49 |
12 |
25 |
| Not
listened |
1199 |
1048 |
509 |
816 |
|
FM
listenership by daypart - Weekdays
|
| Early
Morning |
15 |
21 |
6 |
9 |
| Late
Morning |
3 |
10 |
4 |
8 |
| Pre
Noon |
4 |
9 |
4 |
8 |
| Early
Afternoon |
6 |
10 |
4 |
9 |
| Late
Afternoon |
4 |
5 |
1 |
6 |
| Evening
|
5 |
6 |
1 |
10 |
| Late
Evening |
14 |
16 |
1 |
6 |
| Night
|
5 |
7 |
- |
5 |
| Late
Night |
- |
7 |
2 |
1 |
| Do
not listen |
1200 |
1049 |
509 |
816 |
| PRESS |
|
Press
Time Spent - Weekdays
|
| Never |
881 |
525 |
278 |
190 |
| Low |
331 |
547 |
235 |
590 |
| Medium |
12 |
24 |
7 |
53 |
| High |
0 |
0 |
0 |
0 |
| Very
High |
0 |
0 |
0 |
0 |
|
