| |
All |
Urban/Rural |
| |
All
(000s) |
Urban(000s) |
Rural(000s) |
| TELEVISION |
|
Satellite
Availability
|
| Available |
7992 |
5592 |
2400 |
| Not
Available |
15396 |
3607 |
11789 |
| Non-owner
of TV |
14241 |
2551 |
11690 |
|
TV
Frequency - Number of days in a week
|
| Never |
13351 |
2381 |
10970 |
| Low |
942 |
233 |
709 |
| Medium |
2023 |
416 |
1607 |
| High |
21313 |
8720 |
12593 |
|
TV
Viewership by daypart - Weekdays
|
| Early
morning |
3000 |
1567 |
1434 |
| Late
morning |
2023 |
954 |
1069 |
| Afternoon
|
5231 |
2770 |
2462 |
| Early
evening |
5620 |
2128 |
3492 |
| Late
evening |
20411 |
7663 |
12747 |
| Night
|
11851 |
5579 |
6272 |
| Late
night |
290 |
170 |
120 |
| Do
not watch |
584 |
95 |
489 |
|
TV
Time Spent - Weekdays
|
| Never |
13988 |
2484 |
11504 |
| Low |
22147 |
8305 |
13842 |
| Medium |
1360 |
852 |
509 |
| High |
69 |
57 |
12 |
| INTERNET |
|
Frequency
of Internet Usage
|
| Very
High |
65 |
62 |
4 |
| High |
148 |
126 |
21 |
| Medium |
43 |
43 |
- |
| Low |
95 |
88 |
7 |
| Never |
37277 |
11430 |
25847 |
|
Internet
Time Spent - Weekdays
|
| Never |
37314 |
11467 |
25847 |
| Low |
291 |
259 |
32 |
| Medium |
6 |
6 |
0 |
| High |
4 |
4 |
0 |
|
Place
of using Internet in last 1 month
|
| Home |
44 |
44 |
- |
| Office |
61 |
61 |
- |
| Friend's/Relative's/Neighbour's/Colleague's
Place |
23 |
19 |
4 |
| School/College/Institute |
51 |
39 |
12 |
| At
a cyber cafe |
162 |
146 |
16 |
| Others |
1 |
1 |
- |
| Did
not use |
37302 |
11455 |
25847 |
|
Internet
Usage in last one month
|
| Used |
326 |
294 |
32 |
| Not
Used |
37302 |
11455 |
25847 |
| CINEMA |
|
Cinema
- Frequency of watching
|
| High |
71 |
46 |
25 |
| Medium |
696 |
421 |
275 |
| Low |
3225 |
1876 |
1351 |
| Never |
33635 |
9407 |
24229 |
| RADIO |
|
Radio
Frequency - Number of days in a week
|
| Never |
34806 |
11064 |
23742 |
| Low |
168 |
63 |
105 |
| Medium |
531 |
113 |
417 |
| High |
2123 |
508 |
1614 |
|
Radio
Listenership by Daypart - Weekdays
|
| Early
morning |
1476 |
367 |
1109 |
| Late
morning |
470 |
120 |
350 |
| Afternoon
|
666 |
153 |
513 |
| Early
evening |
889 |
179 |
710 |
| Late
evening |
1495 |
261 |
1234 |
| Night
|
273 |
100 |
172 |
| Late
night |
16 |
16 |
- |
| Do
not watch |
72 |
33 |
39 |
|
Radio
Time Spent - Weekdays
|
| Never |
35091 |
11122 |
23969 |
| Low |
1757 |
444 |
1313 |
| Medium |
688 |
147 |
540 |
| High |
87 |
31 |
56 |
| Very
High |
6 |
6 |
0 |
| FM |
|
Listened
to FM in the last 1 week
|
| Listened |
656 |
273 |
383 |
| Not
listened |
36972 |
11476 |
25496 |
|
FM
listenership by daypart - Weekdays
|
| Early
Morning |
242 |
125 |
117 |
| Late
Morning |
138 |
61 |
77 |
| Pre
Noon |
115 |
44 |
71 |
| Early
Afternoon |
125 |
55 |
70 |
| Late
Afternoon |
129 |
42 |
87 |
| Evening
|
131 |
52 |
79 |
| Late
Evening |
182 |
64 |
119 |
| Night
|
103 |
41 |
62 |
| Late
Night |
32 |
23 |
8 |
| Do
not listen |
37013 |
11488 |
25526 |
| PRESS |
|
Press
Time Spent - Weekdays
|
| Never |
25087 |
5827 |
19260 |
| Low |
11929 |
5564 |
6366 |
| Medium |
524 |
325 |
199 |
| High |
6 |
6 |
0 |
| Very
High |
0 |
0 |
0 |
