| |
Reporting
Units |
| |
Amritsar |
Chandigarh |
Faridabad |
Ludhiana |
Rest
of Haryana |
Rest
of Punjab |
Himachal
Pradesh |
| |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
(000s) |
| TELEVISION |
|
Satellite
Availability
|
| Available |
542 |
355 |
481 |
690 |
2091 |
3334 |
499 |
| Not
Available |
132 |
188 |
70 |
198 |
6097 |
6647 |
2064 |
| Non-owner
of TV |
90 |
82 |
224 |
162 |
5788 |
6000 |
1895 |
|
TV
Frequency - Number of days in a week
|
| Never |
72 |
74 |
215 |
147 |
5604 |
5670 |
1568 |
| Low |
7 |
5 |
5 |
20 |
634 |
237 |
33 |
| Medium |
18 |
13 |
27 |
34 |
703 |
1053 |
172 |
| High |
664 |
535 |
527 |
847 |
7034 |
9021 |
2685 |
|
TV
Viewership by daypart - Weekdays
|
| Early
morning |
113 |
136 |
111 |
161 |
1215 |
988 |
276 |
| Late
morning |
97 |
76 |
78 |
90 |
358 |
1149 |
175 |
| Afternoon
|
232 |
167 |
233 |
252 |
1532 |
2143 |
673 |
| Early
evening |
101 |
185 |
113 |
147 |
2490 |
2177 |
407 |
| Late
evening |
451 |
502 |
445 |
493 |
7226 |
8708 |
2586 |
| Night
|
567 |
381 |
400 |
691 |
2960 |
5673 |
1180 |
| Late
night |
22 |
9 |
34 |
15 |
114 |
62 |
35 |
| Do
not watch |
2 |
1 |
3 |
4 |
461 |
84 |
28 |
|
TV
Time Spent - Weekdays
|
| Never |
74 |
74 |
218 |
153 |
6058 |
5808 |
1602 |
| Low |
490 |
488 |
455 |
808 |
7491 |
9668 |
2748 |
| Medium |
183 |
60 |
96 |
79 |
371 |
468 |
103 |
| High |
13 |
2 |
5 |
8 |
10 |
31 |
1 |
| INTERNET |
|
Frequency
of Internet Usage
|
| Very
High |
7 |
9 |
13 |
6 |
19 |
12 |
- |
| High |
15 |
21 |
22 |
15 |
27 |
38 |
8 |
| Medium |
3 |
3 |
6 |
4 |
20 |
5 |
1 |
| Low |
6 |
3 |
12 |
8 |
28 |
29 |
9 |
| Never |
733 |
589 |
722 |
1015 |
13882 |
15897 |
4440 |
|
Internet
Time Spent - Weekdays
|
| Never |
736 |
590 |
725 |
1019 |
13895 |
15909 |
4440 |
| Low |
26 |
33 |
49 |
28 |
66 |
70 |
18 |
| Medium |
1 |
2 |
2 |
0 |
3 |
0 |
0 |
| High |
0 |
1 |
0 |
0 |
2 |
1 |
0 |
|
Place
of using Internet in last 1 month
|
| Home |
4 |
12 |
10 |
4 |
8 |
6 |
0 |
| Office |
3 |
8 |
16 |
3 |
13 |
12 |
5 |
| Friend's/Relative's/Neighbour's/Colleague's
Place |
1 |
1 |
2 |
4 |
- |
15 |
- |
| School/College/Institute |
3 |
2 |
7 |
3 |
24 |
4 |
9 |
| At
a cyber cafe |
22 |
16 |
23 |
18 |
35 |
44 |
5 |
| Others |
- |
- |
- |
- |
1 |
- |
- |
| Did
not use |
733 |
589 |
726 |
1018 |
13896 |
15901 |
4440 |
|
Internet
Usage in last one month
|
| Used |
30 |
37 |
50 |
31 |
80 |
80 |
18 |
| Not
Used |
733 |
589 |
726 |
1018 |
13896 |
15901 |
4440 |
| CINEMA |
|
|
|
|
|
|
|
|
Cinema
- Frequency of watching
|
| High |
10 |
5 |
3 |
5 |
14 |
27 |
8 |
| Medium |
41 |
29 |
24 |
87 |
196 |
244 |
75 |
| Low |
153 |
207 |
136 |
142 |
1184 |
1068 |
337 |
| Never |
559 |
385 |
613 |
816 |
12581 |
14642 |
4039 |
| RADIO |
|
|
|
|
|
|
|
|
Radio
Frequency - Number of days in a week
|
| Never |
751 |
578 |
699 |
1014 |
12280 |
15581 |
3904 |
| Low |
1 |
10 |
6 |
3 |
139 |
8 |
2 |
| Medium |
1 |
9 |
6 |
3 |
340 |
55 |
116 |
| High |
9 |
29 |
64 |
28 |
1218 |
337 |
437 |
|
Radio
Listenership by Daypart - Weekdays
|
| Early
morning |
6 |
27 |
46 |
15 |
819 |
238 |
325 |
| Late
morning |
1 |
13 |
15 |
3 |
324 |
59 |
54 |
| Afternoon
|
3 |
6 |
18 |
11 |
400 |
55 |
174 |
| Early
evening |
4 |
10 |
14 |
13 |
574 |
128 |
147 |
| Late
evening |
7 |
13 |
18 |
8 |
937 |
200 |
312 |
| Night
|
4 |
5 |
16 |
9 |
108 |
51 |
80 |
| Late
night |
0 |
- |
6 |
- |
7 |
3 |
- |
| Do
not watch |
0 |
4 |
4 |
1 |
58 |
5 |
0 |
|
Radio
Time Spent - Weekdays
|
| Never |
753 |
587 |
705 |
1015 |
12513 |
15603 |
3915 |
| Low |
4 |
32 |
33 |
25 |
936 |
279 |
448 |
| Medium |
4 |
5 |
30 |
7 |
473 |
90 |
77 |
| High |
2 |
1 |
7 |
2 |
52 |
5 |
17 |
| Very
High |
0 |
0 |
0 |
0 |
3 |
3 |
0 |
| FM |
|
Listened
to FM in the last 1 week
|
| Listened |
3 |
11 |
70 |
6 |
425 |
94 |
48 |
| Not
listened |
760 |
615 |
706 |
1043 |
13551 |
15888 |
4410 |
|
FM
listenership by daypart - Weekdays
|
| Early
Morning |
0 |
5 |
43 |
3 |
165 |
18 |
8 |
| Late
Morning |
1 |
5 |
13 |
2 |
80 |
32 |
5 |
| Pre
Noon |
1 |
1 |
9 |
2 |
85 |
16 |
0 |
| Early
Afternoon |
1 |
1 |
14 |
1 |
89 |
17 |
1 |
| Late
Afternoon |
1 |
1 |
7 |
1 |
111 |
7 |
1 |
| Evening
|
1 |
1 |
6 |
3 |
112 |
7 |
2 |
| Late
Evening |
1 |
1 |
10 |
1 |
97 |
39 |
33 |
| Night
|
2 |
2 |
13 |
- |
45 |
29 |
12 |
| Late
Night |
- |
- |
8 |
1 |
15 |
- |
8 |
| Do
not listen |
760 |
615 |
709 |
1043 |
13580 |
15892 |
4414 |
| PRESS |
|
Press
Time Spent - Weekdays
|
| Never |
376 |
201 |
374 |
464 |
8816 |
11805 |
3051 |
| Low |
351 |
412 |
363 |
557 |
4883 |
4008 |
1355 |
| Medium |
34 |
12 |
35 |
28 |
252 |
124 |
39 |
| High |
0 |
0 |
1 |
0 |
3 |
1 |
0 |
| Very
High |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
