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By Geography >>>    All & Urban/Rural  |  Reporting Units  |  SCR  |  Pop Strata


  Pop Strata        
  40 lakh+ towns 10-40 lakh towns 5-10 lakh towns 1-5 lakh towns 50000-1 lakh towns Below 50000 towns 5000+ villages 1000-5000 villages Below 1000 villages
TELEVISION         
Satellite Availability
Available - 1712 603 1818 522 937 624 1543 234
Not Available - 399 434 1278 388 1107 2086 6628 3075
Non-owner of TV - 475 138 803 298 836 2006 6812 2872
TV Frequency - Number of days in a week
Never - 434 120 753 289 784 1954 6506 2509
Low - 34 11 85 22 81 164 438 107
Medium - 80 30 150 46 108 233 1018 358
High - 2039 1014 2910 849 1908 2365 7021 3207
TV Viewership by daypart - Weekdays    
Early morning - 384 206 571 175 230 361 821 252
Late morning - 265 132 279 105 173 193 554 321
Afternoon - 717 300 918 232 604 458 1451 553
Early evening - 361 241 831 219 475 829 2048 615
Late evening - 1389 970 2714 784 1806 2329 7201 3218
Night - 1658 674 1639 541 1067 1168 3501 1603
Late night - 71 15 43 12 29 29 37 54
Do not watch - 9 1 43 10 31 128 274 87
TV Time Spent - Weekdays
Never - 446 123 796 301 818 2083 6794 2628
Low - 1752 971 2776 842 1964 2536 7848 3457
Medium - 358 75 275 60 84 98 319 92
High - 26 2 24 3 3 0 12 0
INTERNET         
Frequency of Internet Usage
Very High - 25 11 22 3 - 4 - -
High - 52 23 34 10 8 16 0 5
Medium - 14 5 17 - 8 - - -
Low - 26 3 46 5 8 0 0 7
Never - 2470 1133 3781 1189 2858 4696 14982 6169
Internet Time Spent - Weekdays
Never - 2480 1133 3806 1189 2858 4696 14982 6169
Low - 103 38 80 16 21 20 0 12
Medium - 2 2 3 0 0 0 0 0
High - 0 1 2 1 0 0 0 0
Place of using Internet in last 1 month
Home - 17 12 11 4 - - - -
Office - 22 10 23 3 4 - - -
Friend's/Relative's/Neighbour's/Colleague's Place - 7 1 11 - - 4 - -
School/College/Institute - 12 2 18 1 6 - - 12
At a cyber cafe - 63 19 43 10 11 16 - -
Others - - - 1 - - - - -
Did not use - 2476 1133 3794 1192 2860 4696 14982 6169
Internet Usage in last one month
Used - 110 42 106 15 21 20 - 12
Not Used - 2476 1133 3794 1192 2860 4696 14982 6169
CINEMA         
Cinema - Frequency of watching
High - 18 7 14 2 7 19 0 6
Medium - 152 53 132 33 52 25 210 39
Low - 430 298 679 174 296 300 676 375
Never - 1988 818 3075 998 2527 4372 14096 5761
RADIO         
Radio Frequency - Number of days in a week
Never - 2464 1106 3611 1158 2725 4395 13609 5738
Low - 12 11 25 7 9 15 76 15
Medium - 11 11 48 7 38 66 296 55
High - 102 46 215 35 109 240 1001 374
Radio Listenership by Daypart - Weekdays
Early morning - 67 41 158 26 74 171 712 226
Late morning - 20 18 55 7 21 50 220 79
Afternoon - 32 11 64 16 31 73 316 124
Early evening - 31 16 80 14 39 115 405 190
Late evening - 33 15 125 27 61 199 742 292
Night - 28 5 39 9 18 21 99 53
Late night - 6 - 7 3 - - - -
Do not watch - 5 4 14 1 9 - 28 11
Radio Time Spent - Weekdays
Never - 2472 1116 3634 1160 2739 4430 13781 5758
Low - 62 50 181 38 112 168 821 325
Medium - 42 6 69 7 22 117 351 72
High - 10 3 11 1 5 0 29 26
Very High - 0 0 4 0 2 0 0 0
FM         
Listened to FM in the last 1 week
Listened - 78 19 129 4 44 81 220 82
Not listened - 2509 1156 3771 1203 2838 4635 14762 6099
FM listenership by daypart - Weekdays                  
Early Morning - 46 7 61 - 11 56 51 10
Late Morning - 16 6 29 - 9 18 43 16
Pre Noon - 11 4 16 - 12 - 57 14
Early Afternoon - 16 6 19 - 13 25 31 14
Late Afternoon - 9 4 21 2 6 25 56 6
Evening - 10 2 32 1 7 21 46 12
Late Evening - 13 1 36 1 14 17 55 46
Night - 14 2 17 2 6 - 46 16
Late Night - 9 - 12 1 2 - - 8
Do not listen - 2513 1156 3776 1203 2840 4635 14788 6103
PRESS         
Press Time Spent - Weekdays
Never - 1214 457 1787 656 1713 3307 11259 4695
Low - 1271 699 1968 522 1103 1293 3606 1467
Medium - 97 18 129 25 56 107 84 8
High - 2 0 4 0 0 0 0 0
Very High - 0 0 0 0 0 0 0 0