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Radio Frequency - Number of days in a week | Radio Listenership by Daypart - Weekdays | Radio Time Spent - Weekdays

	Radio  TOP
	Radio Frequency - Number of days in a week
		Never	Low	Medium	High
		(000s)	(000s)	(000s)	(000s)
	All	34806	168	531	2123
Sex
	Male	17972	116	438	1516
	Female	16834	54	92	607
Age Group
	.12-14	3619	29	31	130
	15-19	5130	51	91	298
	20-24	4598	7	40	320
	25-34	7506	28	128	476
	35-44	5370	14	71	454
	45-54	3596	1	96	191
	55+	4987	37	76	253
Occupation
	[Urban]Unskilled Worker	1160	9	11	46
	[Urban]Skilled Worker	1007	5	12	72
	[Urban]Petty Trader	489	3	9	21
	[Urban]Shop Owner	784	2	4	49
	[Urban]Businessman/Industrialist	177	1	2	10
	[Urban]Self-employed Professional	21	0	0	3
	[Urban]Clerk/Salesman	482	4	17	39
	[Urban]Supervisory level	181	1	5	15
	[Urban]Officer/Executive - Junior	96	1	4	9
	[Urban]Officer/Executive - Middle/Senior	53	1	3	10
	[Rural]Owner Farmer	3503	16	199	416
	[Rural]Leased Farmer	230	9	0	27
	[Rural]Agricultural Worker	796	8	0	43
	[Rural]Owner of livestock	35	0	0	5
	[Rural]Owner of fisheries	-	0	0	0
	[Rural]Owner of poultry	-	0	0	0
	[Rural]Unskilled Labour (other than agriculture)	2051	0	19	119
	[Rural]Artisan/Skilled Labour	945	0	28	40
	[Rural]Shop/Trade	588	0	8	106
	[Rural]Postman	7	0	0	0
	[Rural]Teacher	78	0	0	8
	[Rural]Doctor	39	0	8	9
	[Rural]Service (Rural-in any village)	104	0	0	18
	[Rural]Service (Urban)	260	0	8	35
	Not Working	14726	20	90	515
	Student	6532	83	91	427
	Retired	463	1	10	79
Education
	Illiterate	12362	25	120	398
	Literate but no formal schooling	402	1	11	31
	School-Upto 4th Standard	1053	0	29	72
	School-5th to 9th Standard	11567	73	156	796
	SSC/HSC	7146	47	143	558
	Some college (incl. Diploma) but not graduate	814	19	15	148
	Graduate/Post Graduate-General	1368	5	46	107
	Graduate/Post Graduate-Professional	95	0	12	13
Reporting Units
	Amritsar	751	1	1	9
	Chandigarh	578	10	9	29
	Faridabad	699	6	6	64
	Ludhiana	1014	3	3	28
	Rest of Haryana	12280	139	340	1218
	Rest of Punjab	15581	8	55	337
	Himachal Pradesh	3904	2	116	437
SCR
	Haryana	4104	40	67	295
	Punjab - Punjab Plains	2532	3	13	57
	Punjab - Bisht Doab (Beas, Sutlej & E.Punjab Plains)	3431	8	16	82
	Chandigarh	578	10	9	29
	Himachal Pradesh - Himachal	420	2	7	44
	SCR Rural	23742	105	417	1614
Pop Strata
	40 lakh+ towns	-	0	0	0
	10-40 lakh towns	2464	12	11	102
	5-10 lakh towns	1106	11	11	46
	1-5 lakh towns	3611	25	48	215
	50000-1 lakh towns	1158	7	7	35
	Below 50000 towns	2725	9	38	109
	5000+ villages	4395	15	66	240
	1000-5000 villages	13609	76	296	1001
	Below 1000 villages	5738	15	55	374
SEC
	A1	344	1	9	33
	A2	651	7	5	40
	B1	883	8	15	55
	B2	1282	11	8	69
	C	2633	17	25	121
	D	2255	8	21	97
	E1	995	5	14	37
	E2	2022	7	16	56
	R1	619	7	21	65
	R2	3611	12	109	401
	R3	9462	58	137	757
	R4	10050	29	150	391
Urban/Rural
	Urban	11064	63	113	508
	Rural	23742	105	417	1614

	Radio Listenership by Daypart - Weekdays TOP
		Early morning	Late morning	Afternoon	Early evening	Late evening	Night	Late night	Do not watch
		(000s)	(000s)	(000s)	(000s)	(000s)	(000s)	(000s)	(000s)
	All	1476	470	666	889	1495	273	16	72
Sex
	Male	1105	338	475	671	1177	238	15	54
	Female	371	132	191	218	318	35	1	18
Age Group
	.12-14	67	22	28	60	107	-	-	19
	15-19	162	62	79	159	217	49	3	29
	20-24	221	124	112	165	172	48	2	1
	25-34	330	88	223	142	350	65	5	10
	35-44	296	107	124	174	292	82	6	5
	45-54	187	27	53	104	136	19	-	1
	55+	213	39	47	85	221	9	0	6
Occupation
	[Urban]Unskilled Worker	43	4	14	20	38	10	4	4
	[Urban]Skilled Worker	47	25	22	14	53	20	5	3
	[Urban]Petty Trader	20	9	5	7	12	6	-	2
	[Urban]Shop Owner	27	17	23	20	22	11	-	-
	[Urban]Businessman/Industrialist	8	2	1	5	5	2	-	1
	[Urban]Self-employed Professional	2	2	2	2	1	-	-	-
	[Urban]Clerk/Salesman	24	4	10	15	18	10	2	3
	[Urban]Supervisory level	9	-	3	6	9	8	1	-
	[Urban]Officer/Executive - Junior	13	1	2	0	7	2	-	-
	[Urban]Officer/Executive - Middle/Senior	9	0	1	4	4	3	-	-
	[Rural]Owner Farmer	415	113	198	202	369	55	-	6
	[Rural]Leased Farmer	3	4	21	4	3	9	-	-
	[Rural]Agricultural Worker	51	-	17	17	42	-	-	-
	[Rural]Owner of livestock	-	-	-	5	5	-	-	-
	[Rural]Owner of fisheries	-	-	-	-	-	-	-	-
	[Rural]Owner of poultry	-	-	-	-	-	-	-	-
	[Rural]Unskilled Labour (other than agriculture)	36	11	16	47	84	-	-	-
	[Rural]Artisan/Skilled Labour	46	10	8	32	60	-	-	-
	[Rural]Shop/Trade	59	57	51	25	81	34	-	-
	[Rural]Postman	-	-	-	-	-	-	-	-
	[Rural]Teacher	-	-	-	-	8	8	-	-
	[Rural]Doctor	-	9	-	-	8	-	-	-
	[Rural]Service (Rural-in any village)	8	-	-	9	18	-	-	-
	[Rural]Service (Urban)	30	-	-	-	35	-	-	-
	Not Working	324	131	165	195	274	30	-	4
	Student	239	57	99	245	299	58	3	47
	Retired	64	16	8	14	41	6	0	-
Education
	Illiterate	288	31	105	165	314	14	1	7
	Literate but no formal schooling	30	2	22	11	30	2	-	-
	School-Upto 4th Standard	57	4	4	2	76	15	-	-
	School-5th to 9th Standard	491	209	255	369	564	95	1	43
	SSC/HSC	390	167	195	214	364	91	10	16
	Some college (incl. Diploma) but not graduate	100	32	33	86	88	26	2	3
	Graduate/Post Graduate-General	105	17	50	33	50	18	1	3
	Graduate/Post Graduate-Professional	14	8	3	9	9	11	-	-
Reporting Units
	Amritsar	6	1	3	4	7	4	0	0
	Chandigarh	27	13	6	10	13	5	-	4
	Faridabad	46	15	18	14	18	16	6	4
	Ludhiana	15	3	11	13	8	9	-	1
	Rest of Haryana	819	324	400	574	937	108	7	58
	Rest of Punjab	238	59	55	128	200	51	3	5
	Himachal Pradesh	325	54	174	147	312	80	-	0
SCR
	Haryana	208	79	92	96	153	53	13	23
	Punjab - Punjab Plains	43	7	15	26	40	17	3	0
	Punjab - Bisht Doab (Beas, Sutlej & E.Punjab Plains)	54	16	28	37	28	20	-	5
	Chandigarh	27	13	6	10	13	5	-	4
	Himachal Pradesh - Himachal	34	5	13	10	28	4	-	0
	SCR Rural	1109	350	513	710	1234	172	-	39
Pop Strata
	40 lakh+ towns	-	-	-	-	-	-	-	-
	10-40 lakh towns	67	20	32	31	33	28	6	5
	5-10 lakh towns	41	18	11	16	15	5	-	4
	1-5 lakh towns	158	55	64	80	125	39	7	14
	50000-1 lakh towns	26	7	16	14	27	9	3	1
	Below 50000 towns	74	21	31	39	61	18	-	9
	5000+ villages	171	50	73	115	199	21	-	-
	1000-5000 villages	712	220	316	405	742	99	-	28
	Below 1000 villages	226	79	124	190	292	53	-	11
SEC
	A1	30	5	3	9	12	7	-	-
	A2	33	9	14	8	14	9	1	3
	B1	38	16	17	25	27	11	1	3
	B2	40	18	27	26	23	10	-	3
	C	88	25	37	43	60	22	9	10
	D	69	21	33	31	62	27	2	7
	E1	31	11	6	14	27	8	-	2
	E2	38	15	16	23	35	6	3	4
	R1	70	30	26	9	31	8	-	-
	R2	295	101	147	193	304	28	-	-
	R3	493	158	230	296	568	127	-	21
	R4	251	60	110	211	331	9	-	17
Urban/Rural
	Urban	367	120	153	179	261	100	16	33
	Rural	1109	350	513	710	1234	172	-	39

	Radio Time Spent - Weekdays TOP
		Never	Low	Medium	High	Very High
		(000s)	(000s)	(000s)	(000s)	(000s)
	All	35091	1757	688	87	6
Sex
	Male	18188	1241	528	78	6
	Female	16903	517	160	8	0
Age Group
	.12-14	3643	145	21	0	0
	15-19	5167	272	119	12	0
	20-24	4627	201	132	7	0
	25-34	7569	361	187	20	0
	35-44	5428	333	121	26	2
	45-54	3629	181	52	22	2
	55+	5029	264	56	0	2
Occupation
	[Urban]Unskilled Worker	1167	38	22	0	0
	[Urban]Skilled Worker	1010	47	31	7	2
	[Urban]Petty Trader	492	21	4	1	2
	[Urban]Shop Owner	786	29	9	14	2
	[Urban]Businessman/Industrialist	179	8	3	0	0
	[Urban]Self-employed Professional	23	2	0	0	0
	[Urban]Clerk/Salesman	491	41	10	0	0
	[Urban]Supervisory level	181	15	4	1	0
	[Urban]Officer/Executive - Junior	97	13	1	0	0
	[Urban]Officer/Executive - Middle/Senior	54	9	4	0	0
	[Rural]Owner Farmer	3579	370	144	40	0
	[Rural]Leased Farmer	230	16	21	0	0
	[Rural]Agricultural Worker	796	34	17	0	0
	[Rural]Owner of livestock	35	0	5	0	0
	[Rural]Owner of fisheries	-	0	0	0	0
	[Rural]Owner of poultry	-	0	0	0	0
	[Rural]Unskilled Labour (other than agriculture)	2059	118	13	0	0
	[Rural]Artisan/Skilled Labour	951	37	24	0	0
	[Rural]Shop/Trade	601	44	52	6	0
	[Rural]Postman	7	0	0	0	0
	[Rural]Teacher	78	0	8	0	0
	[Rural]Doctor	48	9	0	0	0
	[Rural]Service (Rural-in any village)	104	17	0	0	0
	[Rural]Service (Urban)	272	8	23	0	0
	Not Working	14774	414	160	5	0
	Student	6606	398	117	12	0
	Retired	473	65	16	0	0
Education
	Illiterate	12406	414	73	11	0
	Literate but no formal schooling	403	22	20	0	0
	School-Upto 4th Standard	1053	54	47	0	0
	School-5th to 9th Standard	11673	593	287	35	3
	SSC/HSC	7219	452	197	24	3
	Some college (incl. Diploma) but not graduate	859	101	23	13	0
	Graduate/Post Graduate-General	1383	108	32	3	0
	Graduate/Post Graduate-Professional	95	14	9	0	0
Reporting Units
	Amritsar	753	4	4	2	0
	Chandigarh	587	32	5	1	0
	Faridabad	705	33	30	7	0
	Ludhiana	1015	25	7	2	0
	Rest of Haryana	12513	936	473	52	3
	Rest of Punjab	15603	279	90	5	3
	Himachal Pradesh	3915	448	77	17	0
SCR
	Haryana	4135	242	106	19	3
	Punjab - Punjab Plains	2535	49	16	5	1
	Punjab - Bisht Doab (Beas, Sutlej & E.Punjab Plains)	3439	83	9	5	2
	Chandigarh	587	32	5	1	0
	Himachal Pradesh - Himachal	425	38	9	1	0
	SCR Rural	23969	1313	540	56	0
Pop Strata
	40 lakh+ towns	-	0	0	0	0
	10-40 lakh towns	2472	62	42	10	0
	5-10 lakh towns	1116	50	6	3	0
	1-5 lakh towns	3634	181	69	11	4
	50000-1 lakh towns	1160	38	7	1	0
	Below 50000 towns	2739	112	22	5	2
	5000+ villages	4430	168	117	0	0
	1000-5000 villages	13781	821	351	29	0
	Below 1000 villages	5758	325	72	26	0
SEC
	A1	347	30	9	1	0
	A2	657	35	9	2	0
	B1	891	52	18	1	0
	B2	1287	61	17	2	1
	C	2648	98	35	13	3
	D	2267	70	34	7	2
	E1	998	41	10	1	0
	E2	2027	56	15	2	0
	R1	628	49	35	0	0
	R2	3683	355	76	18	0
	R3	9548	512	320	34	0
	R4	10111	395	112	4	0
Urban/Rural
	Urban	11122	444	147	31	6
	Rural	23969	1313	540	56	0