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Radio 
TOP   
 
Radio Frequency - Number of days in a week
    Never Low Medium High
    (000s) (000s) (000s) (000s)
  All 34806 168 531 2123
Sex
  Male 17972 116 438 1516
  Female 16834 54 92 607
Age Group
  .12-14 3619 29 31 130
  15-19 5130 51 91 298
  20-24 4598 7 40 320
  25-34 7506 28 128 476
  35-44 5370 14 71 454
  45-54 3596 1 96 191
  55+ 4987 37 76 253
Occupation
  [Urban]Unskilled Worker 1160 9 11 46
  [Urban]Skilled Worker 1007 5 12 72
  [Urban]Petty Trader 489 3 9 21
  [Urban]Shop Owner 784 2 4 49
  [Urban]Businessman/Industrialist 177 1 2 10
  [Urban]Self-employed Professional 21 0 0 3
  [Urban]Clerk/Salesman 482 4 17 39
  [Urban]Supervisory level 181 1 5 15
  [Urban]Officer/Executive - Junior 96 1 4 9
  [Urban]Officer/Executive - Middle/Senior 53 1 3 10
  [Rural]Owner Farmer 3503 16 199 416
  [Rural]Leased Farmer 230 9 0 27
  [Rural]Agricultural Worker 796 8 0 43
  [Rural]Owner of livestock 35 0 0 5
  [Rural]Owner of fisheries - 0 0 0
  [Rural]Owner of poultry - 0 0 0
  [Rural]Unskilled Labour (other than agriculture) 2051 0 19 119
  [Rural]Artisan/Skilled Labour 945 0 28 40
  [Rural]Shop/Trade 588 0 8 106
  [Rural]Postman 7 0 0 0
  [Rural]Teacher 78 0 0 8
  [Rural]Doctor 39 0 8 9
  [Rural]Service (Rural-in any village) 104 0 0 18
  [Rural]Service (Urban) 260 0 8 35
  Not Working 14726 20 90 515
  Student 6532 83 91 427
  Retired 463 1 10 79
Education
  Illiterate 12362 25 120 398
  Literate but no formal schooling 402 1 11 31
  School-Upto 4th Standard 1053 0 29 72
  School-5th to 9th Standard 11567 73 156 796
  SSC/HSC 7146 47 143 558
  Some college (incl. Diploma) but not graduate 814 19 15 148
  Graduate/Post Graduate-General 1368 5 46 107
  Graduate/Post Graduate-Professional 95 0 12 13
Reporting Units
  Amritsar 751 1 1 9
  Chandigarh 578 10 9 29
  Faridabad 699 6 6 64
  Ludhiana 1014 3 3 28
  Rest of Haryana 12280 139 340 1218
  Rest of Punjab 15581 8 55 337
  Himachal Pradesh 3904 2 116 437
SCR
  Haryana 4104 40 67 295
  Punjab - Punjab Plains 2532 3 13 57
  Punjab - Bisht Doab (Beas, Sutlej & E.Punjab Plains) 3431 8 16 82
  Chandigarh 578 10 9 29
  Himachal Pradesh - Himachal 420 2 7 44
  SCR Rural 23742 105 417 1614
Pop Strata
  40 lakh+ towns - 0 0 0
  10-40 lakh towns 2464 12 11 102
  5-10 lakh towns 1106 11 11 46
  1-5 lakh towns 3611 25 48 215
  50000-1 lakh towns 1158 7 7 35
  Below 50000 towns 2725 9 38 109
  5000+ villages 4395 15 66 240
  1000-5000 villages 13609 76 296 1001
  Below 1000 villages 5738 15 55 374
SEC
  A1 344 1 9 33
  A2 651 7 5 40
  B1 883 8 15 55
  B2 1282 11 8 69
  C 2633 17 25 121
  D 2255 8 21 97
  E1 995 5 14 37
  E2 2022 7 16 56
  R1 619 7 21 65
  R2 3611 12 109 401
  R3 9462 58 137 757
  R4 10050 29 150 391
Urban/Rural
  Urban 11064 63 113 508
  Rural 23742 105 417 1614


 
Radio Listenership by Daypart - Weekdays
TOP  
    Early morning Late morning Afternoon Early evening Late evening Night Late night Do not watch
    (000s) (000s) (000s) (000s) (000s) (000s) (000s) (000s)
  All 1476 470 666 889 1495 273 16 72
Sex
  Male 1105 338 475 671 1177 238 15 54
  Female 371 132 191 218 318 35 1 18
Age Group
  .12-14 67 22 28 60 107 - - 19
  15-19 162 62 79 159 217 49 3 29
  20-24 221 124 112 165 172 48 2 1
  25-34 330 88 223 142 350 65 5 10
  35-44 296 107 124 174 292 82 6 5
  45-54 187 27 53 104 136 19 - 1
  55+ 213 39 47 85 221 9 0 6
Occupation
  [Urban]Unskilled Worker 43 4 14 20 38 10 4 4
  [Urban]Skilled Worker 47 25 22 14 53 20 5 3
  [Urban]Petty Trader 20 9 5 7 12 6 - 2
  [Urban]Shop Owner 27 17 23 20 22 11 - -
  [Urban]Businessman/Industrialist 8 2 1 5 5 2 - 1
  [Urban]Self-employed Professional 2 2 2 2 1 - - -
  [Urban]Clerk/Salesman 24 4 10 15 18 10 2 3
  [Urban]Supervisory level 9 - 3 6 9 8 1 -
  [Urban]Officer/Executive - Junior 13 1 2 0 7 2 - -
  [Urban]Officer/Executive - Middle/Senior 9 0 1 4 4 3 - -
  [Rural]Owner Farmer 415 113 198 202 369 55 - 6
  [Rural]Leased Farmer 3 4 21 4 3 9 - -
  [Rural]Agricultural Worker 51 - 17 17 42 - - -
  [Rural]Owner of livestock - - - 5 5 - - -
  [Rural]Owner of fisheries - - - - - - - -
  [Rural]Owner of poultry - - - - - - - -
  [Rural]Unskilled Labour (other than agriculture) 36 11 16 47 84 - - -
  [Rural]Artisan/Skilled Labour 46 10 8 32 60 - - -
  [Rural]Shop/Trade 59 57 51 25 81 34 - -
  [Rural]Postman - - - - - - - -
  [Rural]Teacher - - - - 8 8 - -
  [Rural]Doctor - 9 - - 8 - - -
  [Rural]Service (Rural-in any village) 8 - - 9 18 - - -
  [Rural]Service (Urban) 30 - - - 35 - - -
  Not Working 324 131 165 195 274 30 - 4
  Student 239 57 99 245 299 58 3 47
  Retired 64 16 8 14 41 6 0 -
Education
  Illiterate 288 31 105 165 314 14 1 7
  Literate but no formal schooling 30 2 22 11 30 2 - -
  School-Upto 4th Standard 57 4 4 2 76 15 - -
  School-5th to 9th Standard 491 209 255 369 564 95 1 43
  SSC/HSC 390 167 195 214 364 91 10 16
  Some college (incl. Diploma) but not graduate 100 32 33 86 88 26 2